锦鲤求职岗位描述
About the Role
We are looking for a Social Media Manager to own and grow SHEGLAM's brand social media presence across TikTok and Instagram. You will be the creative mind behind how our leadership's voice, vision, and industry perspective come to life on social platforms.
This is not a traditional social media role. You will shape narrative strategy, develop content from concept to execution, and build a distinctive thought leadership presence from the ground up. If you have a sharp instinct for what performs on TikTok and Instagram, a deep understanding of U.S. digital culture, and experience turning real people into compelling on-camera personalities — we want to hear from you.
What You Will Do
Strategy & Positioning
Define the content strategy, positioning, and editorial voice for executive-level social media accounts (TikTok & Instagram as primary platforms)
Develop and manage the content calendar — from topic selection and posting cadence to platform-specific optimization
Identify trending topics, cultural moments, and industry conversations to insert our leadership's voice at the right time
Content Creation & Production
Develop storylines, scripts, storyboards, and shot lists for on-camera content featuring company leadership
Coordinate with internal teams and external partners (videographers, editors, designers) to execute content production
Ensure every piece of content aligns with brand tone, messaging guidelines, and platform best practices
Social Content Narrative Building
Craft content that communicates industry perspectives, brand philosophy, and business insights in an authentic, engaging way
Build a consistent narrative arc that grows audience trust and establishes a credible leadership voice in the beauty and consumer space
Monitor audience engagement and sentiment to continuously refine content direction
Account Operations
Manage day-to-day account operations: publishing, community interaction, performance tracking
Report on key metrics (growth, engagement, reach, video performance) and translate data into actionable content improvements
Who You Are
Near-native English proficiency with strong cultural fluency in the U.S. digital landscape; bilingual in English and Mandarin is a strong plus
3+ years of experience living, studying, or working in the U.S. (or equivalent immersion in English-speaking markets)
digitally native, and a heavy user of TikTok and Instagram — you do not just understand these platforms, you live on them
Deep understanding of what drives virality, engagement, and audience loyalty on short-form video platforms in the U.S. market
What You Bring
Must-Have Experience
Proven track record of building a social media presence from 0 to 1 — whether for an executive, a public figure, or a personal brand
Experience developing content strategy, scripting, storyboarding, and editorial planning for personality-led social accounts (TikTok / Instagram)
Ability to plan and manage a content calendar independently, balancing evergreen content, trending topics, and strategic narratives
Add on
Experience as a content director or account strategist for commercial personal brands on overseas TikTok / Instagram
Background in talent management, entertainment, top-tier KOL content strategy, or MCN creator incubation and growth
社交媒体经理
岗位职责
为高管社交媒体账号（TikTok 和 Instagram 为主）制定内容策略、账号定位和编辑调性
制定并管理内容日历——从选题、发布节奏到各平台内容适配
捕捉热点话题、文化事件和行业对话，在恰当的时机让我们的领导层发出声音
内容创作与制作
为公司领导层的出镜内容策划故事线、撰写脚本、制作分镜和拍摄清单
协调内部团队和外部合作伙伴（摄影师、剪辑师、设计师）完成内容制作
确保每条内容与品牌调性、信息指引和平台最佳实践保持一致
思想领袖叙事建设
创作能够传递行业观点、品牌理念和商业洞察的内容，真实且有吸引力
构建连贯的叙事线，持续积累受众信任，在美妆和消费品领域建立可信的领导者形象
监测受众互动和情绪反馈，持续优化内容方向
账号运营
负责日常账号运营：发布、社区互动、数据追踪
跟踪核心指标（粉丝增长、互动率、触达量、视频表现），将数据转化为可执行的内容优化方案
必备经验
有从 0 到 1 搭建社交媒体账号的成功案例——无论是为高管、公众人物还是个人品牌
能独立规划和管理内容日历，平衡主线内容、热点话题与策略性叙事
出色的文字和故事能力，有英语国家与地区的社媒账号实际运营经验，熟悉其社交媒体生态与文化语境；
有较强的叙事能力和商业理解，能把业务和洞察转译为有影响力的表达；
对隐私、合规与舆情风险有高度敏感度。
加分项
人物故事类型社交账号（TikTok / Instagram）制定内容策略、撰写脚本、制作分镜和编辑规划的经验
海外 TikTok / Instagram 商业个人 IP 的内容负责人经验
艺人经纪、娱乐行业、头部 KOL 内容策略，或 MCN 机构达人孵化与内容策划背景