锦鲤求职岗位描述
Work Schedule
Standard (Mon-Fri)
Environmental Conditions
Office
Job Description
Job Summary:
This role serves as a key member of the Corporate MarCom team, supporting BPS C2G business growth as well as pharma and biotech market penetration through integrated marketing communications execution.
The position focuses on fit-for-purpose customer solution delivery, end to end marketing journey and customer experience enhancement through digital and data-driven marketing, including online/offline campaign, social media and trade media management, customer database and leads management, and marketing tools development, to enhance customer engagement and pipeline generation.
Essential Job Functions and Accountabilities:
Develop marketing programs aligned with business strategic initiatives and industry trend - Collaborate with BU marketing and strategic vertical marketing teams to prioritize marketing initiatives and build market insights with pipeline targets
Coordinate with enable functions, internal stakeholders and external vendors to ensure high-quality and timely delivery of marketing programs
Lead marketing programs execution with digital and data driven tactics, including SEO/SEM/GEO, customer database (CDP), data intelligence, trade media, etc.
Own social media and SCRM operation and relevant content management, including campaign social content planning, creation and adaptation, platform management, and audience interaction
Manage the leads generation and nurturing, as well as business opportunity development, continuously optimizing marketing effectiveness with program execution data analysis and insights.
Support development and deployment of marketing tools and platforms, enabling scalable and standardized MarCom execution
Manage and track marketing budgets and ensure performance ROI
Other Job Requirement
Some travel may be required
Demonstrated ability to communicate verbally and in writing in English and Mandarin
Supervisory Responsibilities:
None at this time
Experience Qualifications:
Bachelor’s degree or above in digital, marketing, Life Sciences, Biopharma or related field
5–8+ years of experience in data-driven MarCom, integrated marketing, or digital marketing, preferably in MNC marketing focus on life science and biopharma industry
Strong experience in integrated marketing execution and digital/data-driven marketing
Familiar with CRM/CDP systems, marketing automation, and social media platforms
Strong project management skills with the ability to manage multiple priorities in a fast-paced environment
Excellent communication and stakeholder management skills in a matrix organization
Fluent in both English and Mandarin
Core Competencies
Business and result-oriented mindset (focus on impact and pipeline contribution)
Strong ownership and execution capability
Analytical thinking with data-driven decision-making ability
Collaborative, proactive, and adaptable in a dynamic environment
Key Differentiation
Experience in life science or scientific marketing is a plus
Experience in marketing tools/platform development and data marketing is highly preferred