Assistant Digital Platform & Martech Manager

Job Title
Assistant Digital Platform & Martech Manager

Job Description

Role Purpose

This role supports the marketing team by managing a practical Martech set-up for effective and trackable digital campaigns. Focused on improving campaign and event performance, the role helps make data and tools easier to use in daily marketing work, and supports the team in improving targeting, content, and channel performance. This role sits within the marketing team and works closely with campaign, data, and IT teams to support day-to-day campaign execution.

Key Responsibilities

Martech Setup & Marketing Capability Enablement

Manage core marketing tools (e.g., sCRM, campaign tracking, automation platforms)

Ensure systems are stable, connected, and easy to use for marketing teams

Support campaign setup, tagging, and audience segmentation

Help build a reliable data foundation for campaign tracking and performance analysis

Campaign / Event Tracking, Reporting & Insights

Own campaign tracking setup to ensure accurate data capture across traffic, engagement, and leads

Monitor campaign performance and provide regular reports (weekly / monthly)

Work with MI&A to translate data into clear insights

Support improvements in targeting, content, and channel performance

3. Campaign Optimization & Conversion Improvement

Use campaign data to support ongoing optimization

Evaluate performance across targeting, channels, and content

Identify what is working and where improvements are needed

Help improve campaign quality, lead quality, and overall conversion

4. System Connectivity & Data Flow

Ensure smooth data flow between Martech tools, sales systems, and business platforms

Identify data gaps or tracking issues and improve step by step

Support building a clearer link from engagement to conversion

5. Workflow & Efficiency

Reduce manual work through better use of tools and simple automation

Support clear and repeatable campaign workflows

Improve execution speed and consistency across campaigns

6. Data Governance & Compliance Standardization

Ensure data tracking and tool usage meet company and regulatory requirements

Maintain clear standards for tagging, tracking, and data usage

Work with RA and IT teams to ensure compliant operations

Key Requirements

5–8 years of experience in digital marketing, Martech, or marketing analytics

Solid understanding of end-to-end digital marketing campaign lifecycle

Hands-on experience with sCRM, campaign tracking, and analytics tools

Ability to translate business requirements into practical solutions

Strong cross-functional coordination skills across marketing, IT, and data teams

Detail-oriented, structured, and execution-focused

Experience in healthcare, MedTech, or other medical industries is a plus

Familiarity with using AI tools (e.g., for content generation, data analysis, or marketing automation) is a plus

Fluent in English and Mandarin