New Market Development Manager

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Main Responsibilities

1. New Application Development

· Proactively screen, identify and validate new applications for Specialty Films, encompassing Rigid Film, Flexible Film, and Pontacol product lines across all market segments aligned with Segments’ mid-to-long-term strategy

· Conduct market research and competitive analysis to uncover emerging trends and whitespace opportunities within the APAC region.

· Develop strategic frameworks and tools (including AI) how to identify new trends and the impactful opportunities for SF to enter new applications with our material solutions.

· Collaborate with R&D, P&AD and MD teams to assess feasibility and commercial viability of new applications.

· Build and maintain a structured pipeline of new application opportunities with clear milestones and go-to-market strategies.

2. APAC New Customer Growth (NCG)

· Lead the validation and qualification of APAC NCG prospect accounts, ensuring alignment with business strategy and growth targets.

· Drive the Win Room discussions in collaboration with regional sales teams and the NCG project team, facilitating structured pipeline reviews and action planning.

· Monitor, track, and report on defined NCG KPIs, ensuring accountability and progress visibility across stakeholders.

· Develop and implement strategies to accelerate the conversion of NCG prospects into active customers and eventually closed-won opportunities.

3. Cross-functional Collaboration & Leadership

· Act as the central coordinator between sales, marketing, technical, and product management teams to ensure seamless execution of new market and new customer initiatives.

· Champion a structured, data-driven approach to opportunity prioritization and resource allocation.

· Provide regular updates and strategic recommendations to senior leadership on market development progress.

Key Performance Indicators (KPIs)

· At least 2-3 qualified new applications identified and validated per year

· Manage NCG prospect pipeline size and conversion rate

· Win Room discussion quality and action closure rate

· Time-to-market for new application launches

Value Added

Delivery of qualified new applications (target: 2–3 per year) that advance Specialty Films' mid-to-long-term market strategy.

Growth of the NCG prospect pipeline and improvement of conversion rates from prospect to closed-won customer.

Quality and action-closure rate of Win Room discussions, reflecting the role's effectiveness as a cross-functional commercial driver.

Work Relationships

Internal contacts:

Regional Sales Teams (APAC)

R&D / Product & Application Development (P&AD)

Market Development (MD) Teams

External contacts:

Customers & Prospects (APAC)

Industry / Market Research Partners

Suppliers / Technology Partners

Required Qualifications & Experience

· Bachelor's degree or above in Chemistry, Materials Science, Chemical Engineering, or a related field; MBA is a plus.

· Minimum 5–8 years of experience in business development, market development, or commercial roles within the specialty chemicals, films, or polymer industry.

· Proven track record in identifying and developing new markets or applications in the APAC region.

· Strong understanding of Specialty Films (Rigid, Flexible) and/or adhesive/hot-melt films is highly preferred.

· Experience in leading structured sales or commercial processes (e.g., Win Room, Stage-Gate, CRM-based pipeline management).

Competencies & Skills

· Strategic thinking with the ability to translate market insights into actionable business plans.

· Strong communication and influencing skills to engage effectively with internal and external stakeholders at all levels.

· Analytical mindset with proficiency in data-driven decision making.

· Project management capabilities with the ability to manage multiple initiatives simultaneously.

· Fluent in English and Mandarin Chinese (written and spoken).

· Willingness to travel within the APAC region as required.

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