锦鲤求职岗位描述
岗位职责
Key Responsibilities:
Marketing Strategy & Planning: Develop and execute comprehensive annual and quarterly marketing strategies for Kazakhstan and Uzbekistan. Localize Li Auto’s global brand positioning to resonate with Central Asian consumers.
Vehicle launch campaign: Lead the marketing planning for new vehicle launches (e.g., L-Series). Orchestrate launch events, media/customer test drives, and regional roadshows to maximize brand awareness and product excitement.
Public Relations & Brand Building: Build Li Auto’s PR framework from scratch in the region. Leverage your strong local network to establish deep relationships with top-tier automotive media, tech KOLs, and lifestyle influencers. Manage local crisis communication and brand reputation.
Performance & Lead Generation: Take full ownership of marketing ROI. Drive online and offline campaigns to generate high-quality sales leads. Work closely with the regional sales team to optimize the lead conversion funnel and achieve sales targets.
Agency & Budget Management: Select and manage local PR, creative, and event agencies. Manage the regional marketing budget efficiently to ensure maximum impact.
岗位要求
Qualifications:
Background: Local talent from Central Asia with a deep understanding of the cultural, economic, and media landscape in Kazakhstan and Uzbekistan.
Language: Native or bilingual proficiency in Russian is a MUST. Fluent English is a MUST (as the primary working language with HQ). Mandarin Chinese is a strong plus.
Experience: 8+ years of experience in marketing, PR, or brand management within the automotive industry. Experience with New Energy Vehicles (NEVs) or premium auto brands is highly preferred.
Skills: Proven track record of successful product launches and PR campaigns in Central Asia. Strong "Performance + Brand" mindset with the ability to drive both brand awareness and sales leads.
Mobility: Based in Almaty, with a willingness to travel frequently to Tashkent (Uzbekistan) and occasionally to Beijing (China HQ).