Head of Commercial – Hong Kong, Macau

Job Title: Head of Commercial – Hong Kong, Macau

Location: Hong Kong (with regional responsibilities across Asia)

Reports to: Head of the Hong/Macau Business (ad interim this is the Head of Global Business and Portfolio strategy)

Position Summary

The Head of Commercial will

lead all commercial activities across Hong Kong, Macau and selected Asia

markets where Hengrui Pharma will establish its own country teams. This role is

accountable for building and executing robust commercial strategies across pre‑launch,

launch, and lifecycle management of innovative medicines, with an initial

strong focus on oncology products.

The role is pivotal in

shaping the local go‑to‑market model, driving revenue growth, ensuring high

standards of execution. The ideal candidate will be an experienced commercial

leader with P&L accountability and will combine deep local market knowledge

with strong strategic and operational capabilities, while always operating with

patient‑centricity and compliance at the core.

This role combines

strategic leadership with hands-on execution, with future team expansion

expected as the business grows, which a play a critical part in establishing

Hengrui’s commercial presence and long-term growth in Hong Kong and Macau.

Fluency

in Cantonese, Mandarin and English is required.

KeyResponsibilities

Commercial Strategy & Leadership

Develop and execute high‑impact country commercial strategies aligned with local market dynamics and the China and/or Global Brand strategy

Lead and actively drive integrated brand planning across marketing, sales, market access, and distribution.

Own country‑level revenue forecasting, business planning, and performance management.

Serve as a core member of the Country Leadership Team, contributing to overall business strategy and decision‑making.

Launch Excellence & Lifecycle Management

Lead end‑to‑end launch readiness and execution for new product introductions, including segmentation, positioning, pricing, and channel strategy.

Drive lifecycle management plans to maximize product value across indications.

Ensure strong cross‑functional alignment with Medical, Market Access, Regulatory, Supply Chain and China commercial teams.

Sales & Market Execution

Design and build an effective local sales model appropriate for Hong Kong Macau initially. Set clear performance objectives, KPIs, and incentive frameworks to drive high‑quality execution.

Monitor field performance and implement corrective actions to ensure achievement or exceeding the business objectives.

Oversee distributor and partner management where applicable.

Work closely with Medical, Regulatory, Market Access, Finance,and Supply Chain to ensure aligned execution.

Market Access & Pricing Collaboration

Partner with Market Access to shape pricing, reimbursement, tender, and hospital listing strategies.

Provide commercial input into access negotiations, value propositions, and budget impact narratives.

Ensure alignment between access strategy and commercial execution.

Commercial Excellence & Compliance

Ensure all commercial activities comply with local regulations,industry codes, and SOPs.

Oversee review and approval of promotional materials in close collaboration with Medical and Regulatory.

Embed a culture of ethical, compliant, and patient‑focused commercial behavior.

Team Leadership & Capability Building

Build, lead, and develop a high‑performing Commercial team as the business scales.

Attract, retain, and develop top talent across marketing, sales, and commercial operations.

Foster a culture of accountability, collaboration, and continuous improvement.

Manage the Country Commercial budget and resource allocation.

Qualifications & Experience

Bachelor’s degree in Business, Life Sciences, or related discipline; advanced degree (MBA or equivalent) preferred.

Minimum 10-12 years of commercial experience within the pharmaceutical industry, with strong exposure to oncology or specialty medicines.

Proven experience in sales and marketing leadership roles (sales and marketing manager/lead/head).

Strong experience managing small or start-up teams and operating in a hands-on capacity.

Proven track record of successful Oncology product launches and commercial leadership in Hong Kong and Macau. Strong understanding of Hong Kong and Macau healthcare systems, hospital dynamics, and commercial environment.

Prior experience in product launches and early-stage affiliate setup is highly desirable.

Demonstrated ability to work effectively in matrix and cross‑regional organizations.

Fluent in Cantonese, Mandarin and English.

Strong strategic thinking, execution discipline, and people leadership skills.

Proven ability to build trusted relationships with internal and external stakeholders.