锦鲤求职岗位描述
Job Purpose
To drive market intelligence and strategic planning for DHL Express Taiwan through robust commercial analytics, market research, and comprehensive competitor research. This role is responsible for establishing and maintaining a commercial analytical hub, equipping management and the Sales team with actionable industry insights, competitor benchmarking, and sales enablement support. The ultimate goal is to maximize product competitiveness, safeguard revenue quality, and empower well-informed business decisions and tactical sales actions, thereby driving sustainable revenue and business growth.
Key Responsibilities
Market Intelligence & Competitor Research:
- Conduct market research to identify macro-enviromental trends and logistics industry growth drviers in Taiwan.
- Performa competitor benchmarking by analyzing rivals' pricing, service offerings, and product portfolios to safeguard company revenue quality.
- Synthesize market insights into actionable data, providing management with proactive alerts regarding market shifts.
Strategic Product & Planning Support:
- Formulate strategic recommendations to maximize company product competitiveness in the local market.
- Provide continuous strategic support by aligning product portfolios with shifting market trend to maximize EBIT performance.
- Collaborate with cross-functional teams (such as Operation and Regional offices) to align local initiatives with global business goals.
Sales Enablement & Tactical Actions:
- Equip the Sales team with comprehensive industry toolkits, guidance on updated customs regulations, competitor counter-arguments, and market insight reports.
- Develop tactical sales actions based on data analytics to empower sales representatives during customer communication,
- Provide product training and sales enablement materials to drive sustainable revenue growth and business expansion.