Senior Trade Marketing Specialist – Branding Focused

MISSION STATEMENT

Support the line manager and the whole team in marketing strategy planning, marketing events and trade activity deliverables.

Expand brand exposure and strengthen market reputation.

Fulfill retail needs by supporting stores with the right activity formats to drive traffic and sales conversion.

MAIN RESPONSIBILITIES

1. Brand Marketing Development & Execution

Provide strong and solid execution support to the line manager in comprehensive brand marketing development and execution.

Ensure implementation is well managed and results are effectively delivered while conforming to brand image and standards.

Work closely with HQ to enhance brand standards while considering local relevance and market needs.

Support the line manager in branding concept development, including out-of-the-box ideas, and event retro-planning across different phases.

Apply qualified event management skills in event implementation and execution under the supervision of the line manager.

Develop unique and premium ideas and proposals based on market and/or sales input while aligning with brand image and identity.

Independently manage small-scale events or trade activities from concept development to on-site execution.

Provide sufficient support to line managers and the whole team for medium and large-scale events, playing a proactive role in delivering results as directed.

2. Marketing Sense & Skills

Demonstrate strong logical thinking and good project management skills, with the ability to manage multiple tasks and prioritize effectively.

Maintain strong self-motivation to achieve good results.

Continuously think, review and optimize throughout the entire preparation and planning process.

Stay curious about market trends and actively explore new formats for retail activities.

Possess basic event production knowledge, including but not limited to material pricing, different materials and finishes, and event structures.

3. Market Monitoring & Analysis

Support the monitoring, analysis and evaluation of domestic and international market trends, consumer behavior and competitor activities.

Identify potential market opportunities for the brand based on relevant market insights.

4. Budgeting & Control

Assist the line manager in budget planning, budget control, monitoring and project implementation.

Demonstrate good budget control and cost negotiation skills when working with involved parties.

Track and review project performance based on ROI.

Work with the line manager to propose alternative solutions when facing budget constraints.

5. Team Player

Coordinate effectively with different internal and external teams, especially the Retail, Franchise and Wholesale teams.

Provide sufficient support to the whole team for large to mega branding events.

Play a proactive role in delivering assigned results.

6. Administrative & Other Responsibilities

Provide capable and timely follow-up across all aspects of projects, including PO creation, vendor payments and post-event reports.

Work with third-party vendors on print material translation and local printing when necessary.

Communicate with relevant corporate teams regarding print material and gift ordering, as well as new project launch communications.

Assume additional related responsibilities as assigned.

WORKING RELATIONSHIPS

1. Internal

Trade Marketing

PR & Communication

CRM

IDVM

Retail

Merchandising

Procurement

Security

2. External

Agencies from different functions

Franchisees and wholesalers

VIP

Media / Press

QUALIFICATION, EXPERIENCE & SKILLS REQUIRED

1. Education

University graduate majoring in Business, Marketing or related disciplines

2. Languages

Proficiency in English and Mandarin is required

3. Professional Experience & Know-how

At least 5 years of solid experience in marketing and events in the luxury industry or a related industry

Meticulous with strong attention to detail

Good logical thinking and strong organizational skills

Good knowledge and experience in event management

Capable of project management

Excellent understanding of the brands

Strong self-motivation and quick learning ability

4. Technical & Management Skills

Strong PowerPoint and graphic presentation skills, with good judgement on presentation logic and numbers

Strong project management and execution abilities

Good planning, implementation, presentation and negotiation skills

5. Personal & Interpersonal Skills

Excellent interpersonal and communication skills

Ability to work under pressure

Down-to-earth spirit

Willingness to think critically and challenge oneself