Assistant Product Manager

MAIN OBJECTIVE OF THIS POSITION

设立该职务的基本目的

· Drive brand business growth and assist brand to achieve objective

· Increase Fresh brand awareness and brand image through 360 marketing campaign touch points

· Support product portfolio development, collaborate cross-functional teams to deliver sales and profit targets, and take charge of executional product marketing work.

MAIN RESPONSIBILITIES OF THIS POSITION

该职务的主要职责

A. Market understanding and analysis

· Consumer Understanding of Customers: Satisfactions/dissatisfactions on products, expectations, potential consumers SOB and their needs, competitor brand users and their satisfactions/dissatisfactions

Market analysis & insights: Leverage internal data and external research to monitor the latest product and category trends.

Competitive Analysis: Competitors’ launches, major activities, offerings (claims, pricing, performance, etc.) and media investment and activations

B. Product Management & Operations

Owner of 2-3 product franchise (LIP/Body/Sets), develop the product pipeline and launch plan

Deliver product launch plan and launch review, accountable for product retail sales, market share & category ranking

Manage product forecasts to ensure supply chain stability and inventory control both of C1&C3

Communicate the marketing plans with all related functions so as to invite involvement and improve efficiency

Price management, including product pricing/promotion monitoring/market price information monitoring

· Support the Sr. Product Manager to complete all core development work of key categories, covering innovation product pipeline planning, marketing scheme execution and post-launch review follow-up.

C. Others

· Run budget planning, spending and control P&L under guidance

· Working on brand and marketing related projects/reporting assigned by line manager

PRINCIPAL COMPETENCIES, SKILLS AND BACKGROUND

该职务所需的主要技能及相关背景

Bachelor’s Degree

Minimum 3-5 years marketing experience.

FMCG/BEAUTY industry marketing experience is a MUST

Excellent communication and writing in English

Open personality with positive CAN-DO attitude, and passion for business and result oriented

Product innovation experience is NICE TO HAVE.

Local brand experience is NICE TO HAVE