Customer Marketing Manager

MISSION STATEMENT

Drive continuous improvement in channel productivity and brand image through innovative marketing activations and promotions.

To help sales teams & brand teams to achieve commercial objectives with sustainable growth models

Work with Brand Marketing and Sales team to ensure excellent execution of channel activations. Drive continuous enhancement of consumer relations ahead of competition.

MAIN RESPONSIBILITIES

Business planning

Define marketing activation plan based on consumer demand, brand direction and specific business requirements

Own the development of channel strategy & produce tracking report/analysis as needed

Work closely with Brand Marketing team and Sales team on execution to ensure commerciality and consumer relevance in all channel activations

Acquire channel intelligence & insights through survey, analysis, regular catch-up & market visit

BTL activations

Ensure flawless execution of brand campaigns and channel activations

Evaluate performance and results of campaigns to refine and improve effectiveness of future campaigns both quantitatively and qualitatively

Pro-actively assess any performance issues and develop solutions to address them

Initiate and implement store specific marketing support based on business needs and resource availability

Work cross-functionally in resolving issues related to channel development, trade communication, and customer service

System and Teamwork

Work with Sales Planning, Market Intelligence, and other CE team members in developing systems/processes to track channel activation deployment & effectiveness

Allocate projects & tasks among CE on-trade team members to best maximize efficiency

Develop team members in terms of commercial acumen & also communication skills

岗位职责
Good understanding of the wine & spirit industry

Able to demonstrate quantitative ability

Strong commercial marketing sense and be insightful on consumer understanding

Brand Management knowledge on the brand positioning/ media / PR / promotion / research / merchandising

Business planning and activation planning skills with execution experience

Good creative and strategic thinking as well as logical analytical skills

Good Excel, PowerPoint skills

A high degree of personal presence with good networking, influencing and communication skills

Good negotiation and strong social skills

Strong presentation skills

Objective and result orientated

Priority setting and follow up

Time management

A solid grasp of financial management

Highly motivated individual, energetic, enthusiastic and team orientated