锦鲤求职岗位描述
About the Role
L'Oréal R&I North Asia & China Communications is the sole interface between Corporate CA&E's full spectrum of expertise — media, social media, content, messaging, creative, public affairs, issue & crisis, and event management — and R&I centers across the North Asia Zone (China, Japan, South Korea, Singapore). This role owns the communications strategy and execution for the entire zone, with the majority of day-to-day activity concentrated in China, home to R&I's largest lab footprint and stakeholder base in the region.
You will act as R&I North Asia's "internal journalist": someone who can identify the story within complex scientific and organizational realities, and translate it with precision and impact — for media, government, employees, and consumers alike, across all four markets. You will also serve as the key connector between R&I and Brand Marketing/Communications teams, translating scientific innovation and R&I credentials into compelling, brand-ready narratives — including through visual identity and imagery — that elevate the "Science" pillar within brand campaigns and consumer-facing activations throughout the zone.
This is a high-visibility, high-ownership position, managing junior staff, interns, and external agencies, and requiring day-to-day partnership with R&I leadership, scientists, and cross-functional stakeholders across China and the broader North Asia Zone.
Key Responsibilities
Science-to-Brand Storytelling & Cross-Functional Liaison
Act as the primary liaison between R&I North Asia and Brand Marketing/Communications teams across the zone, ensuring R&I's scientific assets, credentials, and innovation stories are effectively surfaced and integrated into brand campaigns and consumer-facing activations
Translate complex scientific and clinical data into emotionally resonant, brand-ready narratives — including key visuals and imagery — that reinforce L'Oréal's "Science" positioning and product credibility
Co-organize joint events with brand teams to showcase R&I's scientific edge around breakthrough product launches in the region
Develop and oversee the visual identity and imagery associated with R&I North Asia's science storytelling, ensuring consistency with global brand and reputation standards
Strategic Communications & Content
Develop and execute integrated communication campaigns (messaging, key visuals, presentation decks, scripts, videos) for major R&I North Asia milestones and initiatives, anchored primarily in China with adaptation for other zone markets as relevant
Serve as lead writer/editor for all R&I North Asia communications materials — press Q&A, whitepapers, executive talking points, internal narratives — holding a high bar for written and spoken Chinese and English
Zone-Wide Coordination & Best Practice Sharing
Own the overall North Asia zone R&I communications calendar and priorities, ensuring alignment and consistent narrative across China, Japan, Korea, and Singapore
Build and maintain relationships with local Corp communications teams in Japan, Korea, and Singapore, adapting toolkits and playbooks developed in China for zone-wide use where relevant
Represent R&I North Asia communications in regional/global forums and reporting
Stakeholder & Visitor Engagement
Own and continuously improve the R&I lab visit program in China (media, government, regulators, scientific community, NGOs, students, employees), including logistics, standardization (playbooks/manuals), and scaling — with potential to extend the model to other zone markets over time
Represent R&I North Asia on-site at major exhibitions (CIIE, Carbon Neutrality Expo, World AI Conference, CAME, etc.)
Media & PR
Partner with Corporate CA&E to plan and execute PR/media strategies across the zone, tracking media placements and PR value
Support policy/public affairs engagement (e.g., IBLAC-style forums), including drafting position papers and briefing materials
Thought Leadership & Spokesperson Development
Build and drive R&I North Asia's thought-leadership positioning through varied formats — whitepapers, industry stage appearances, dedicated platforms/events — establishing L'Oréal R&I as beauty science leader in the region
Coordinate and coach internal scientific spokespeople on media/public speaking readiness
Internal Communications & Employee Engagement
Own R&I North Asia's internal communications strategy and activations, including newsletters, town halls, and change communications, to inform and engage employees across the zone
Drive a strong sense of pride and belonging among R&I North Asia employees, particularly during periods of organizational transformation
Plan internal culture/community events (e.g., Family Day) and translate R&I strategy into physical/experiential formats (campus displays, exhibits)
Team & Agency Management
Manage interns and external agencies (PR, creative, event)— briefing, quality control, budget oversight, etc.
Required Qualifications
8–10 years of relevant experience in corporate communications, PR, media, or public affairs (in-house or agency); scientific/R&D communication background not required
Exceptional writing and spoken fluency in both Mandarin and English — genuine command of language and narrative instinct, not just competence
Business-level English sufficient to coordinate effectively with Japan, Korea, and Singapore counterparts (additional Japanese/Korean language skills a plus but not required)
Demonstrated experience managing multiple stakeholders (senior leaders, media, government, cross-functional teams) simultaneously; regional/cross-market coordination experience a strong plus
Experience managing junior staff and/or external agencies
Experience with internal communications and/or visual/creative content development a plus
Competency
Learning agility — genuine curiosity, habit of reflection/retrospective and continuous growth
Judgment — balances intuition and data/analysis; reads organizational dynamics accurately without being consumed by them
Resilience — takes feedback and setbacks constructively
Ownership & drive — goes the extra mile, gets things done amid ambiguity and constant change, without needing perfect conditions
Empathy & transparency — builds genuine trust with peers and stakeholders
Cross-cultural agility — comfortable coordinating across diverse markets and cultural contexts within the North Asia Zone