Product Manager, Shu Uemura

About the Role Own a product line within brand's portfolio — turning brand strategy into launches, campaigns and consumer experiences that bring the brand to life in China.

Key Responsibilities

Campaign Execution

Lead the end-to-end execution of product launches and integrated marketing campaigns, from concept, positioning and creative briefing through to on-brand, on-time delivery

Manage the launch calendar and critical path across formula, packaging, regulatory and go-to-market workstreams, flagging risks early to management

Adapt global campaign assets (imagery, digital content, POS/retail materials) to ensure brand consistency with local market relevance

Cross-Functional Collaboration

Partner with Digital, E-commerce and Sales teams to ensure seamless online and offline consumer journeys, from awareness to purchase

Coordinate with Retail and Education teams on counter/POS execution, training materials and in-store consumer experience

Work with external agencies to brief, review and deliver creative and media assets that meet brand and business objectives

Performance Tracking

Monitor product performance, sales trends, market share and competitor activity, translating data into clear, actionable recommendations

Track and manage the marketing budget and sales forecast for your product line, optimizing spend allocation across channels

Prepare regular performance reviews and insight-driven presentations for management and cross-functional stakeholders

We Are Looking For An energetic, analytical marketer with strong business acumen. Key skills include:

Brand Management & Product Launches expertise, with hands-on experience managing end-to-end launch timelines

Consumer Insights & Analytical Skills, able to turn data into sharp business recommendations

Digital Marketing knowledge across e-commerce and social/content platforms

Solid project management skills, comfortable managing multiple priorities and cross-functional timelines simultaneously

Strong communication skills in English and Mandarin, with the ability to engage effectively across diverse, multicultural stakeholders

What You'll Bring

3+ years in brand/product marketing, ideally in beauty, FMCG or related consumer industries

An entrepreneurial mindset — proactive, detail-oriented, and comfortable owning a product line end-to-end