锦鲤求职岗位描述
About the Role Own a product line within brand's portfolio — turning brand strategy into launches, campaigns and consumer experiences that bring the brand to life in China.
Key Responsibilities
Campaign Execution
• Lead the end-to-end execution of product launches and integrated marketing campaigns, from concept, positioning and creative briefing through to on-brand, on-time delivery
• Manage the launch calendar and critical path across formula, packaging, regulatory and go-to-market workstreams, flagging risks early to management
• Adapt global campaign assets (imagery, digital content, POS/retail materials) to ensure brand consistency with local market relevance Cross-Functional Collaboration
• Partner with Digital, E-commerce and Sales teams to ensure seamless online and offline consumer journeys, from awareness to purchase
• Coordinate with Retail and Education teams on counter/POS execution, training materials and in-store consumer experience
• Work with external agencies to brief, review and deliver creative and media assets that meet brand and business objectives Performance Tracking
• Monitor product performance, sales trends, market share and competitor activity, translating data into clear, actionable recommendations
• Track and manage the marketing budget and sales forecast for your product line, optimizing spend allocation across channels
• Prepare regular performance reviews and insight-driven presentations for management and cross-functional stakeholders
We Are Looking For An energetic, analytical marketer with strong business acumen.
Key skills include:
• Brand Management & Product Launches expertise, with hands-on experience managing end-to-end launch timelines
• Consumer Insights & Analytical Skills, able to turn data into sharp business recommendations
• Digital Marketing knowledge across e-commerce and social/content platforms
• Solid project management skills, comfortable managing multiple priorities and cross-functional timelines simultaneously
• Strong communication skills in English and Mandarin, with the ability to engage effectively across diverse, multicultural stakeholders What You'll Bring
• 5+ years in brand/product marketing, ideally in beauty, FMCG or related consumer industries
• An entrepreneurial mindset — proactive, detail-oriented, and comfortable owning a product line end-to-end