[Vision Care] Senior Manager, Digital Experience, CRM & Innovation

在 Johnson & Johnson，我们相信健康就是一切。 我们在医疗创新方面的实力使我们能够建立一个能够预防，治疗和治愈复杂疾病的世界,在这个世界中,治疗更智能，侵入性更低,并且解决方案是个性化的。 凭借我们在创新医学和医疗技术方面的专业知识,我们处于独特的地位,能够在当今的全套医疗保健解决方案中进行创新,以实现未来的突破,并对人类的健康产生深远的影响。 如需了解更多信息，请访问jnj.com

在我们的信条指引下，强生公司对全球范围内与我们共事的员工负有责任。我们提供一个包容的工作环境，在这里每个人都被视为独立的个体。在强生，我们尊重员工的多样性和尊严，并认可他们的价值。

工作职能：Digital Marketing

作业子功能：Digital Product Management

职位类别：People Leader

所有职位发布位置：Mongkok, Kowloon, Hong Kong

职位描述：
About MedTech

Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.

Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech

About Vision

Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.

Are you passionate about improving and expanding on the possibilities of vision treatments? Ready to join a team that’s reimagining how vision is improved? Our Vision team solves the toughest health challenges. Help combine cutting-edge insights, science, technology, and people to encourage eye care professionals and patients to proactively protect, correct and enhance healthy sight for life. Our products and services address these needs – from the pediatric to aging eye – in a patient’s lifetime.

Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech

We are searching for the best talent for Senior Manager, Digital Experience, CRM & Innovation

The Senior Manager, Digital Experience, CRM & Innovation is responsible for leading the digital experience, CRM, customer engagement, and marketing operations agenda in Hong Kong. The position develops and executes digital and customer lifecycle strategies to drive consumer acquisition, engagement, retention, and commercial growth, while ensuring operational excellence and governance across marketing processes. The role oversees Digital Operations and Administration resources.

Responsibilities

1. Digital Experience Strategy & Execution

Lead the digital experience strategy and the MyACUVUE ecosystem.

Optimize consumer and customer journeys across all touchpoints.

2. CRM & Customer Lifecycle Management

Lead acquisition, engagement, retention, and advocacy programs.

Drive MyACUVUE membership growth and customer lifetime value.

3. Data Analytics & Marketing Effectiveness

Establish performance dashboards and KPI frameworks.

Generate insights to improve ROI and the consumer and customer experience.

4. Digital Product & Platform Ownership

Act as the business owner for MyACUVUE and other digital platforms.

Own the long-term digital tools roadmap and digital transformation projects.

5. Digital Technology & Automation

Drive CRM and marketing automation capabilities.

Support the development of company-wide technology and AI capabilities.

6. Team Leadership & People Management

Manage, coach, and develop the direct report responsible for Digital Marketing Administration.

7. Marketing Operations & Governance

Oversee budget tracking, purchase order processing, contracts, and compliance.

8. Stakeholder & Agency Management

Manage agency partners and collaborate with cross-functional stakeholders.

Qualification

EXPERIENCE & EDUCATION

Bachelor’s degree in Marketing, Business, Digital Technology, or a related discipline.

A minimum of 8–10 years of experience in digital marketing, CRM, customer experience, or marketing technology.

People management experience is preferred.

REQUIRED KNOWLEDGE, SKILLS & ABILITIES

Strategic thinking and strong business acumen.

Expertise in CRM, customer lifecycle management, and analytics.

Knowledge of marketing technology, automation, and digital platforms.

Strong stakeholder, agency, and project management capabilities.

Proven leadership and people management skills.

Excellent written and verbal communication skills in English and Chinese.

Demonstrated AI literacy and learning agility, with the ability to rapidly evaluate, adopt, and apply emerging technologies to improve consumer and customer experience, marketing effectiveness, and operational efficiency.

LOCATION & TRAVEL REQUIREMENTS

Location: Hong Kong

Travel: Occasional local and regional travel may be required.

Required Skills:
客户关系管理

Preferred Skills:
产品开发, 产品组合管理, 产品营销, 全球市场, 关系建立, 包容性领导力, 咨询, 培养他人, 客户分析, 应用程序支持, 数字化策略, 数字流畅性, 数字营销, 数据科学, 数据结构, 新兴技术, 谈判, 领导力