Sr Manager Strategic Marketing, WCH, China & Japan

在 Johnson & Johnson，我们相信健康就是一切。 我们在医疗创新方面的实力使我们能够建立一个能够预防，治疗和治愈复杂疾病的世界,在这个世界中,治疗更智能，侵入性更低,并且解决方案是个性化的。 凭借我们在创新医学和医疗技术方面的专业知识,我们处于独特的地位,能够在当今的全套医疗保健解决方案中进行创新,以实现未来的突破,并对人类的健康产生深远的影响。 如需了解更多信息，请访问jnj.com

在我们的信条指引下，强生公司对全球范围内与我们共事的员工负有责任。我们提供一个包容的工作环境，在这里每个人都被视为独立的个体。在强生，我们尊重员工的多样性和尊严，并认可他们的价值。

工作职能：Marketing

作业子功能：Strategic Marketing

职位类别：Professional

所有职位发布位置：Chiyoda, Tokyo, Japan, Shanghai, China

职位描述：
The Senior Manager Strategic Marketing, WCH partners with platform and priority market leaders to support clarity, consistency, and execution of brand strategy in key growth geographies. The role helps connect global brand strategy with priority market needs, enabling strong brand presence, coherence, and aligned market execution across MedTech Surgery platform portfolios.

This role focuses on supporting priority market needs and brand stewardship—helping markets execute strategic priorities while respecting and communicating local context and requirements.

Key Responsibilities

Brand Stewardship & Alignment

Support global brand strategy by helping ensure clarity, consistency, and appropriate application across markets

Support translation of global brand direction into relevant approaches for China and Japan

Gather and share market insights with brand leaders to inform product development and brand strategy initiatives

Regional & Market Partnership

Serve as a key point of coordination between global brand teams and priority market leaders

Support priority markets in adapting global strategies to local needs, regulations, and market dynamics

Marketing Enablement & Capabilities

Enable markets with approved modular content, guidance, and tools to support brand presence and engagement

Help maintain consistency in digital presence, congress participation, and brand expression across regions

Partner with priority market teams to strengthen marketing capabilities and ways of working

Planning, Coordination & Governance

Support market and global planning processes (e.g., LRFP, LRPP, business planning) through coordination and alignment

Help provide visibility to regional priorities, tradeoffs, and dependencies

Support governance and standards related to brand use, messaging, and market adaptation

Insights, Learning & Best Practices

Support sharing of insights and learnings across key markets and platforms

Help identify and disseminate best practices to strengthen brand impact globally

Key Stakeholders

Global Strategic Marketing (brand teams) & Platform Leadership

Regional marketing, commercial, and business leaders across EMEA, APAC, and the Americas

Success Measures

Clarity and consistency of brand strategy across markets

Strength of regional partnership and satisfaction with global support

Improved alignment between global brand intent and regional market needs

Adoption of common standards, tools, and ways of working across markets

Capabilities & Profile

Strong customer engagement capabilities and experience supporting outreach to target customer groups through industry networks

Solid understanding of global and regional marketing dynamics

Ability to manage multiple priorities across geographies and stakeholders

Collaborative mindset with strong stakeholder management skills

Execution-oriented with a focus on enablement, alignment, and impact

Comfort working across portfolios, platforms, and functions within a matrixed organization

Required Qualifications

- Bachelor's degree in marketing, Business Administration, Life Sciences, or related discipline; advanced degree a plus.

- 7+ years of experience in marketing, product marketing, or related commercial roles.

- Proven success in regional, country-level, or downstream marketing roles.

- Demonstrated ability to execute within cross-functional, matrixed environments.

- Strong analytical, communication, and influencing skills.

- Experience working with hospital systems, clinical stakeholders, or medical technology.

- Strong working knowledge of market analytics, brand execution, pricing, and customer insights.

Preferred Experience

- 5+ years of progressive experience in strategic, regional, or downstream marketing within medical devices or healthcare.

- 2+ years of people leadership or demonstrated experience leading projects, agencies, or cross-functional teams.

- Experience launching and growing surgical products within local markets.

- Strong experience adapting global strategies to regional execution.

- Experience with the Wound Closure and Healing portfolio is a strong plus

Required Skills:

Preferred Skills:
财务分析, 产品策略, 产品开发生命周期, 产品组合管理, 技术可信度, 解决问题, 客户情报, 跨职能协作, 品牌定位策略, 品牌营销, 商业故事讲述, 市场进入策略, 市场研究, 数据分析, 数据驱动决策, 数字化策略, 谈判, 项目群管理, 行业分析, 业务评估, 业务一致性, 战略性思维, 战术规划, 注重执行, 组织