锦鲤求职岗位描述
在 Johnson & Johnson，我们相信健康就是一切。 我们在医疗创新方面的实力使我们能够建立一个能够预防，治疗和治愈复杂疾病的世界,在这个世界中,治疗更智能，侵入性更低,并且解决方案是个性化的。 凭借我们在创新医学和医疗技术方面的专业知识,我们处于独特的地位,能够在当今的全套医疗保健解决方案中进行创新,以实现未来的突破,并对人类的健康产生深远的影响。 如需了解更多信息，请访问jnj.com
在我们的信条指引下，强生公司对全球范围内与我们共事的员工负有责任。我们提供一个包容的工作环境，在这里每个人都被视为独立的个体。在强生，我们尊重员工的多样性和尊严，并认可他们的价值。
工作职能：Digital Marketing
作业子功能：Digital Marketing Strategy
职位类别：Professional
所有职位发布位置：Taipei City, Taiwan
职位描述：
About Innovative Medicine
Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.
Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.
Learn more at https://www.jnj.com/innovative-medicine
We are searching for the best talent for Customer Experience Manager
Purpose: The Customer Experience Manager is responsible for elevating customer experience through insight-led and seamless engagement. The role supports the organization to achieve its business goal by partnering with commercial team and cross-functional stakeholders through digital and omnichannel.
You will be responsible for:
Developing and executing a comprehensive digital strategy to enhance brand awareness, engagement, and customer acquisition.
Conducting research and analysis to identify digital marketing trends and opportunities.
Collaborating with cross-functional teams to define digital marketing goals and objectives aligned with the overall business strategy.
Creating and managing digital marketing campaigns across various channels such as social media, search engine marketing, email marketing, and content marketing.
Monitoring and analyzing the performance of digital marketing campaigns and making data-driven decisions to optimize results.
Managing the organization's online presence, including websites, social media profiles, and other digital touchpoints.
Ensuring compliance with relevant legal and regulatory requirements for digital marketing activities.
Collaborating with internal stakeholders and external partners, such as advertising agencies and technology providers, to implement digital initiatives.
Keeping up to date with industry trends and best practices in digital marketing and identifying opportunities for innovation and improvement.
Building learning and development initiatives by identifying capability gaps and designing, delivering, and evaluating training programs that strengthen customer-centric capabilities across the organization.
Education, Experience, and Skill Requirements:
University Degree or above; MBA is a plus.
Minimum 2–5 years of relevant experience in customer experience, omnichannel engagement, digital marketing, & consulting; pharmaceutical experience is a plus.
Experience in project management is preferred.
Strong customer-centric mindset, curiosity, learning agility, and ownership. Ability to think strategically and out-of-box while managing details and execution.
Excellent oral and written communication skills in Mandarin and English.
Strong interpersonal, planning, organization, and teamwork skills.
Content Management: Proficiency in content strategy and creation, including writing, editing, and optimizing content for different digital platforms, is often required.
Social Media Management: Experience in managing social media platforms, including content creation, community engagement, and social advertising, is essential.
Digital Strategy, Data Analytics & AI Tools: Strong digital strategy and data analysis skills, with familiarity with analytics platforms such as Google Analytics and Adobe Analytics, and the ability to leverage AI to track and measure digital performance, enhance work efficiency, generate insights, support content development, automate routine tasks, and accelerate decision-making.
Required Skills:
内容营销, 卓越运营, 团队合作, 市场洞察, 数字营销平台
Preferred Skills:
产品营销, 内容管理, 分析洞见, 分析面板, 协作, 商业行为, 审稿, 客户分析, 搜索引擎优化 (SEO), 数字营销, 数字频道, 研究, 精通技术, 细节导向, 解决问题, 设计思维