锦鲤求职岗位描述
在 Johnson & Johnson，我们相信健康就是一切。 我们在医疗创新方面的实力使我们能够建立一个能够预防，治疗和治愈复杂疾病的世界,在这个世界中,治疗更智能，侵入性更低,并且解决方案是个性化的。 凭借我们在创新医学和医疗技术方面的专业知识,我们处于独特的地位,能够在当今的全套医疗保健解决方案中进行创新,以实现未来的突破,并对人类的健康产生深远的影响。 如需了解更多信息，请访问jnj.com
在我们的信条指引下，强生公司对全球范围内与我们共事的员工负有责任。我们提供一个包容的工作环境，在这里每个人都被视为独立的个体。在强生，我们尊重员工的多样性和尊严，并认可他们的价值。
工作职能：Marketing
作业子功能：Product Management
职位类别：Professional
所有职位发布位置：Beijing, China, Shanghai, China
职位描述：
Marketing Planning
Collaorate with sales team to provide assistance, analyze HCP needs, market trends and competitive information in PAH
Create and develop marketing campaign to maximize SOV of Uptravi
Work with Medical team and other cross functions to create and develop the marketing materials
Complete preliminary and final marketing portfolio planning and budget, consult and coordinate to ensure the effective execution
Product Management
Lead to create and implement the brand strategies of Uptravi based on market size, opportunities and competition shares in the industry, build the brand image
Direct the product promotion and growth initiatives to attain increasing of market share
Work with other function management team to ensure the cross functional alignment of product strategies
Design training programs target to consistently upgrade sales team’s professionalism in personal and group selling of focused products
Professional Relationship
Lead to build and maintain professional relationship with PAH KOLs
Collaborate with CSAPH to ensure the strong expertise for Uptravi
Required Skills:
Preferred Skills:
财务分析, 产品策略, 产品管理, 产品开发生命周期, 产品组合管理, 技术可信度, 客户情报, 利益相关者管理, 流程优化, 品牌定位策略, 品牌营销, 商业故事讲述, 数据分析, 数据驱动决策, 数字化策略, 行业分析, 以客户为中心, 战略性思维, 注重执行, 卓越运营