锦鲤求职岗位描述
岗位描述
We are seeking a talented and dynamic Social Media Manager to join our global marketing team in Shanghai, China. This individual will be responsible for developing and executing our social media strategy to enhance our online presence in key markets, engage our audience, and drive brand awareness. The ideal candidate possesses strong content production skills, exceptional copywriting abilities, and has a knack for creating compelling short videos.
Key Responsibilities:
● Content Creation: Develop, produce, and manage high-quality English content for various social media platforms that engages our audience and elevates our brand.
● Copywriting: Write compelling copy for posts, captions, and campaigns that aligns with our brand voice and encourages audience engagement. Serve as gatekeepers for our social channels, and be responsible for all the output.
● Video Production: Create and edit short videos that capture attention and effectively convey our messages. Experience with video editing software is a plus.
● Social Media Strategy: Assist in developing and implementing a comprehensive social media strategy and work with regional marketing team to increase followers, engagement, and conversion rates.
● Community Management: Engage with our online community by responding to comments, messages, and inquiries in a timely and brand-appropriate manner.
● Trend Monitoring: Stay current on social media trends, tools, and best practices to keep our content relevant and innovative.
岗位要求
● Proven experience as a Social Media Manager for overseas markets.
● Strong portfolio showcasing skills in content creation, copywriting, graphics design and video production.
● Proficiency in social media platforms and tools.
● Excellent written and verbal communication skills.
● Creative mindset with a passion for storytelling and engaging content.
● Ability to work independently as well as collaboratively within a team.
● Strong analytical skills and experience with social media analytics.
Bonus Skills:
● Experience in fintech, cross-border e-commerce, or global branding.
● Experience is living and studying overseas