锦鲤求职岗位描述
岗位职责
1. 制定Keeta香港年度营销与品牌战略，建立统一的品牌定位和视觉识别体系，提升品牌知名度与用户忠诚度。
2. 深入分析香港本地用户需求及市场动态，将洞察转化为可落地的品牌与营销策略。
3. 策划并执行品牌传播活动（品牌发布会、媒体活动、品牌合作与联名）及内容营销，打造差异化品牌心智。
4. 与消费者端和商业端等跨职能团队高效协作，推动整合营销举措的落地。
5. 管理营销预算，确保资源高效配置。
6. 领导并培养市场团队，营造积极向上的高绩效文化，建设好人才梯队。
7. 运用AI工具赋能营销自动化，探索AI在内容生成、数据分析、舆情监控等领域的最佳实践，建立品牌舆情监测与危机应对机制，维护品牌形象。
1. Develop Keeta Hong Kong's annual marketing and brand strategy, establish unified brand positioning and visual identity, and enhance brand awareness and user loyalty.
2. Deeply analyze local user needs and market dynamics, translating insights into actionable brand and marketing strategies.
3. Plan and execute brand communications (brand launches, media events, brand collaborations) and content marketing to build differentiated brand mindshare.
4. Collaborate effectively with cross-functional teams including Consumer and Commercial teams to drive integrated marketing initiatives.
5. Manage marketing budgets to ensure efficient resource allocation.
6. Lead and develop the marketing team, fostering a positive, high-performance culture and building a strong talent pipeline.
7. Apply AI tools to enable marketing automation; explore AI best practices in content generation, data analysis, and sentiment monitoring; establish brand sentiment monitoring and crisis response mechanisms to protect and enhance brand image.
岗位要求
1. 市场营销、商业或相关专业本科及以上学历。
2. 7-10年品牌管理与营销传播领域的扎实经验，含品牌建设、品牌传播相关经验，餐饮外卖、电子商务或相关行业优先。
3. 有香港品牌传播、PR、品牌合作相关经验优先，熟悉香港媒体生态。
4. 能够快速理解本地市场与消费者行为，对文化差异有敏锐洞察。
5. 能在快节奏、动态化的环境中工作，对 AI 工具探索有强烈的学习意愿。
6. 具备创造性思维，能够提出创新性的想法和解决方案。
7.拥有优秀的沟通与人际交往能力，能够与跨职能团队高效协作，建立良好的合作关系。
8. 具备团队管理经验，能够领导并培养高绩效团队。
9. 精通粤语、普通话、英语，能够作为工作语言。
1. Bachelor's degree or above in Marketing, Business, or related fields.
2. 7-10 years of solid experience in brand management and marketing communications, including brand building and brand communications; food delivery, e-commerce, or related industries preferred.
3. Experience in Hong Kong brand communications, PR, and brand partnerships preferred, with familiarity with Hong Kong media landscape.
4. Ability to quickly understand local markets and consumer behavior, with sharp sensitivity to cultural differences.
5. Ability to thrive in a fast-paced, dynamic environment, with strong motivation to explore AI tools.
6. Creative thinker capable of proposing innovative ideas and solutions.
7. Excellent communication and interpersonal skills, with the ability to collaborate effectively across functions and build strong partnerships.
8. Team management experience, with the ability to lead and cultivate high-performing teams.
9. Fluent in Cantonese, Mandarin and English.
岗位亮点
1. 与多元背景团队协作，拓展国际化视野。
2. 鼓励探索 AI 工具赋能营销自动化，提升组织效率。
3. 主导Keeta香港品牌建设，塑造香港外卖市场的卓越品牌。
1. Collaborate with multicultural teams to broaden your international perspective.
2. Encouraged to explore AI-powered marketing automation to enhance organizational efficiency.
3. Lead Keeta Hong Kong brand building — shape the leading brand identity in Hong Kong's food delivery market.