锦鲤求职岗位描述
岗位描述
深入理解香港用戶的生活方式、消費習慣及支付行為，為 AlipayHK 的產品體驗、用戶增長及服務創新提供洞察，推動研究成果轉化為產品與業務決策。研究以 AlipayHK 為主，亦涵蓋與 Ant Bank 相關的數字銀行服務體驗。
- 持續研究香港用戶在日常支付、本地生活及跨境消費中的需求與行為，結合市場及競品分析，識別產品機會。
- 獨立完成研究全流程，包括問題定義、方案與樣本設計、用戶招募、研究執行、分析及成果溝通。
- 圍繞註冊、支付、優惠權益及生活服務等核心旅程，開展探索性研究、概念驗證及可用性測試。
- 綜合訪談、問卷、行為數據及客戶反饋，形成有依據、可執行的建議，並與產品、設計、營運及數據團隊推動落地和效果驗證。
- 沉澱可重用的用戶洞察與研究資料，維護香港本地招募渠道及研究資源。
Gain a deep understanding of the lifestyles, consumption habits, and payment behaviors of Hong Kong users. Provide insights to drive product experience, user growth, and service innovation for AlipayHK, translating research findings into actionable product and business decisions. The role focuses primarily on AlipayHK but also encompasses the digital banking service experience associated with Ant Bank.
Key Responsibilities
- Continuously research user needs and behaviors regarding daily payments, local lifestyle services, and cross-border consumption; identify product opportunities by integrating market and competitor analysis.
- Independently manage the end-to-end research process, including problem definition, study design and sampling, user recruitment, execution, analysis, and communication of findings.
- Conduct exploratory research, concept validation, and usability testing centered on core user journeys such as registration, payments, promotional benefits, and lifestyle services.
- Synthesize findings from interviews, surveys, behavioral data, and customer feedback to formulate evidence-based, actionable recommendations; collaborate with product, design, operations, and data teams to drive implementation and validate outcomes.
- Build a repository of reusable user insights and research materials; maintain local recruitment channels and research resources in Hong Kong.
岗位要求
- 具備 4 年或以上用戶研究、消費者洞察或相關經驗，能以完整案例展示獨立研究能力及對實際決策的影響。
- 具備香港本地研究經驗，熟悉本地生活場景、消費文化、支付習慣及數字產品使用方式。
- 熟練掌握深度訪談、可用性測試等定性方法，具備問卷設計、定量分析及綜合多類證據的能力。
- 粵語及普通話流利，能以粵語獨立主持研究，準確理解繁體中文及香港本地表達。
- 具備業務理解、跨團隊溝通及項目管理能力，能自主管理研究質量與進度，並具備研究倫理及個人資料保護意識。
優先考慮
- 有香港電子錢包、流動支付、電商、本地生活或金融科技產品研究經驗。
- 有 NPS（淨推薦值）及／或 PSAT（產品滿意度）監測經驗，熟悉指標與問卷設計、持續追蹤、關鍵影響因素分析及改善效果驗證。
- 英語流利，能以英語開展研究、撰寫報告及進行跨團隊溝通。
- Minimum of 4 years of experience in user research, consumer insights, or a related field; ability to demonstrate independent research capabilities and impact on real-world decision-making through comprehensive case studies.
- Experience conducting research in Hong Kong; familiarity with local lifestyle scenarios, consumer culture, payment habits, and digital product usage patterns.
- Proficiency in qualitative methods such as in-depth interviews and usability testing; competence in survey design, quantitative analysis, and the synthesis of diverse data sources.
- Fluent in Cantonese and Mandarin; ability to independently conduct research sessions in Cantonese and accurately interpret Traditional Chinese and local Hong Kong expressions.
- Strong business acumen, cross-functional communication, and project management skills; ability to independently manage research quality and timelines; awareness of research ethics and personal data protection.
Preferred Qualifications
- Experience researching products in sectors such as Hong Kong e-wallets, mobile payments, e-commerce, local lifestyle services, or fintech. - Experience in monitoring NPS (Net Promoter Score) and/or PSAT (Product Satisfaction); familiar with metric and questionnaire design, continuous tracking, analysis of key drivers, and verification of improvement outcomes.
- Fluent in English, capable of conducting research, writing reports, and communicating across teams in English.