锦鲤求职岗位描述
职位介绍：
资深经理将基于市场洞察和数据分析，引领整合品牌策略及计划方向的制定，以实现消费者参与度最大化，增强品牌亲和力，并为上海迪士尼度假区开拓业务增长机会。该岗位也将引领未来发展项目的策略和开发，以推动中长期的业务增长，实现上海迪士尼度假区的访客量目标及营收目标。该岗位需呈现优秀的战略思维，项目管理及内外沟通能力，并需要清晰的分析能力，和敏锐的商业头脑的以实现目标。此岗位将直接汇报给总监，市场战略与传讯，并在上海办公。
工作内容：
基于市场洞察、数据分析以及消费者与游客洞察和行为，引领整合品牌策略及计划方向的制定。
分析并解读多元数据来源，为复杂的业务决策提供支持，并形成切实可行的建议。
与战略合作伙伴协作制定品牌发展策略及计划，并引领跨团队推进项目开发和落地，包括长期品牌建设、季节性活动及IP/品牌系列推广活动。
与关键利益相关方及合作伙伴建立并保持紧密合作关系，持续赋能品牌与业务的长期增长。
领导和指导团队以强化团队能力并帮助团队成长。
我们希望您：
10年以上相关经验；
全日制本科学历；
具备人际沟通能力和成熟度，可应对复杂情况；
优秀的对各种数据进行分析和解读的能力，以指导策略的制定和可行性；
优秀的领导力及影响跨团队合作伙伴的能力；
具备优秀的策略性思维及项目管理能力；
扎实的品牌管理经验，具有领导业务计划及市场计划发展的经验。有制定和管理全渠道市场活动的经验；
优秀的中英文业务写作及演讲能力，以及口头及书面表达的能力。
Job Summary:
The Senior Manager will lead the direction of integrated branding strategies and plans based on market insight and data analysis, to maximize consumer engagement, strengthen brand affinity and propel the growth business opportunity for Shanghai Disney Resort. This role will also lead to develop strategies and plans for future development projects aiming to mid to long-term drive business growth, in order to strengthen consumer affinity and achieve planned visitation as well as revenue goals for Shanghai Disney Resort. The job needs to have strong analytical capability and business savvy to deliver results. This position will report to Director, Marketing Strategy & Communication and will be based in Shanghai.
Key Responsibilities:
Lead holistic planning and integration to develop branding strategies and plans, based on market insights and data analysis, consumer and guest insights and behavior.
Analyze and interpret data sources in order to help guide complex business decisions and form viable recommendations.
Work with strategic partners to develop a marketing strategy and roll-out plan. Lead cross-teams and manage critical project from ideation to launch, this will include long-term brand building, seasonal events, and franchise building.
Establish and maintain close relationship with key stakeholders and partners to empower the continuous brand and business growth.
Lead and coach team members to strengthen their capability and help the team to grow.
Desired Qualifications:
10 years + of directly related experience;
4-year bachelor degree;
Demonstrates strong interpersonal skills with maturity, and ability to handle complexity;
Demonstrate strong analytical skills and proficiency in evaluating data across platforms to inform the creation of actionable strategies;
Strong leadership skills and influencing power on important stakeholders at certain levels;
Strong strategic thinking, planning, and project management;
Solid brand management experience has led business plan and marketing plan development. Have experience in developing and managing holistic marketing campaigns;
Demonstrate strong verbal and written communication skills in both English and Chinese including solid presentation skills.