锦鲤求职岗位描述
岗位职责
Responsibilities
- Support the development and execution of CRM strategies to drive customer retention, repeat purchases, customer lifetime value, and loyalty growth;
- Partner with IT, retail, e-commerce, and marketing teams to define and optimize CRM-related processes, business rules, customer journeys, and data architecture;
- Lead the design, implementation, and continuous enhancement of customer data structures, segmentation frameworks, and tracking mechanisms to support business objectives;
- Manage and optimize CRM platforms and communication tools, including email, SMS, push notifications, and membership systems, ensuring operational excellence and scalability;
- Plan and execute customer lifecycle marketing programs, leveraging behavioral, transactional, and engagement data to improve customer experience and business performance;
- Develop advanced customer segmentation models and personalization strategies to deliver targeted and relevant communications across customer touchpoints;
- Monitor, analyze, and report CRM campaign performance, providing strategic insights and recommendations to improve effectiveness, engagement, and ROI;
- Collaborate with cross-functional stakeholders to ensure a seamless and consistent customer experience across online and offline channels;
- Support the management, enhancement, and optimization of loyalty and membership programs, identifying opportunities to increase member engagement and retention.
岗位要求
Required Qualifications
- Must be fluent in English and Chinese (spoken and written)；
- 3 years of experience in CRM, customer marketing, retail operations, or ecommerce marketing；
- Experience working with cross-functional teams (especially IT and business/retail teams) is highly preferred；
- Experience in loyalty programs, membership systems, or omnichannel CRM is highly valued；
- Understanding of customer lifecycle marketing and segmentation frameworks；
- Retail, e-commerce, or consumer brand experience is a strong plus；
- Familiarity with CRM systems, data tracking, or marketing automation tools is a plus.