零售提升Retail Improvement

零售提升

Retail Improvement

岗位职责 / Key Responsibilities

●协助经销商提升终端零售能力，围绕展厅运营、客户接待、试驾管理、交付流程等方面提供支持与优化建议；

●通过实地走访与线上沟通，评估门店运营状况，发现关键问题并制定提升方案；

●推动总部零售标准和流程在经销商端的落地执行，如客户接待流程、试乘试驾、销售话术、交付体验等；

●分析各门店销售数据、线索转化情况，优化销售节奏与人员结构，协助提升销量目标达成率；

●协调总部与经销商之间的沟通，推动促销政策、价格策略、激励方案等快速落地；

●输出零售运营优化报告及经验案例，支持区域运营团队能力建设；

●支持新经销商开业流程与零售体系搭建，协助开展人员培训与上岗指导；

● Support dealers in improving end-to-end retail capabilities, including showroom management, customer reception, test drive operations, and vehicle delivery processes.

● Conduct regular site visits and online audits to assess dealership performance, identify issues, and develop tailored improvement plans.

● Ensure the implementation of brand retail standards at the dealer level, covering customer interaction, test drives, sales scripts, and handover experience.

● Analyze dealership sales data and lead conversion metrics to optimize performance and assist in achieving sales targets.

● Act as a communication bridge between HQ and dealers, ensuring effective rollout of pricing, incentive, and promotional strategies.

● Generate best practice reports and share successful retail optimization cases with the regional team.

●Support new dealership openings and assist in building their retail systems, including staff onboarding and training.

任职要求 / Requirements

●本科及以上学历，市场营销、工商管理、汽车工程等相关专业优先；

●3年以上汽车行业零售或经销商管理经验，了解4S店运营模式和销售流程；

●具备良好的终端管理意识，能针对销售转化、客户满意度等关键指标提出优化建议；

●良好的沟通协调能力，能同时与总部、区域、经销商等多方高效协作；

●熟练掌握办公软件，具备销售数据分析能力；

●英语流利，具备跨文化沟通能力；中文或阿拉伯语能力为加分项；

● Bachelor’s degree or above in Marketing, Business Administration, Automotive Engineering or related fields preferred.

● At least 3 years of experience in automotive retail or dealership operations, familiar with 4S/retail network models.

● Strong understanding of front-line sales KPIs and the ability to drive improvements based on data insights.

● Excellent interpersonal and coordination skills to work across HQ, regional teams, and dealers.

● Proficient in MS Office, especially Excel and PowerPoint, with strong data analysis capabilities.

● Fluent in English; Chinese or Arabic is a plus. Strong cross-cultural communication skills required.

优先条件 / Preferred Qualifications

●有新能源汽车品牌或主机厂海外销售/零售支持经验；

●有车企零售标准制定、落地推进或审计经验；

●熟悉中东地区终端销售生态和用户行为者优先。

● Experience in NEV brands or OEMs with overseas retail support background.

● Experience in developing or implementing retail operational standards.

●Familiarity with retail habits and consumer behavior in the GCC market.