锦鲤求职岗位描述
岗位职责
Role Overview:
We are looking for a strong client-side mindset (in-house or agency) with the ability to connect consumer trends, media innovation and business priorities. The candidate should operate as a strategic media leader rather than a traditional media buyer and be able to bring relevant “China for China” thinking to Hilton. Deep understanding of Douyin, RED and WeChat platforms is essential, get to know how to evaluate platform capabilities, audience solutions and media products at a strategic level. Also, he or she should be comfortable making investment trade-offs and linking media strategy to conversion, revenue contribution and measurable business impact while overseas media management experience is a definite plus.
Key Responsibilities:
Strategic Planning & Business Leadership
• Shape the paid media strategy for Greater China across the full customer journey, connecting brand building, demand generation, and direct booking conversion with clear commercial priorities
• Translate business objectives, consumer trends, and market dynamics into an annual media roadmap and channel strategy for business and leisure travellers in China
• Lead annual paid media budget planning and governance, making portfolio-level allocation decisions, evaluating trade-offs, and reallocating investment based on business impact and performance signals
Performance Marketing & Revenue Growth
•Drive the strategic direction and governance of the Hotel Performance Marketing Program (PMP) for all Greater China properties, including Paid Search (SEM) and Metasearch
• Establish performance standards and optimization priorities across ROAS, cost of sale, incremental revenue, and booking contribution, ensuring media investment delivers measurable business value
• Identify structural growth opportunities across properties, audiences, channels, and demand periods, and convert performance insights into scalable recommendations for future planning
Campaign Governance & Cross-functional Leadership
• Provide strategic oversight for end-to-end campaign delivery, setting clear standards for launch readiness, measurement, optimization, and post-campaign learning
• Align creative, social, marketing, performance, and agency stakeholders so that campaign ideas, assets, formats, and media plans are designed for platform effectiveness from the outset
• Proactively identify execution risks, resolve cross-functional dependencies, and ensure major campaigns are delivered on time, on strategy, and with accurate measurement
Agency & Platform Governance
• Lead the operating model for media agency partners, including briefing standards, scope and resource alignment, KPI setting, performance governance, and senior-level escalation
• Conduct regular business reviews to assess agency performance, strategic contribution, billing transparency, data quality, operational discipline, and delivery against brand and performance objectives
• Build effective relationships with key media platforms and agency leadership to access market insights, new capabilities, and relevant innovation for the China business
• Ensure agency and platform activity comply with brand safety requirements, data privacy regulations, and internal governance standards
Data, Measurement & Executive Reporting
• Set the measurement framework for paid media effectiveness and ensure performance reporting is focused on business outcomes rather than media metrics alone
• Synthesize complex performance data into clear recommendations for senior stakeholders, highlighting implications for budget, channel strategy, audience priorities, and revenue growth
• Use data and experimentation to continuously improve targeting, media mix, campaign design, and future planning decisions
岗位要求
Qualifications:
Bachelor’s degree in marketing, Business, or a related field; master’s degree is a plus.
- 8+ years of progressive experience in paid media or performance marketing, with demonstrated ownership of strategy, annual planning, budget management, and complex campaign portfolios; hospitality or travel experience is preferred
- Strong understanding of hotel Performance Marketing Programs (PMP), Paid Search (SEM), Metasearch, and full-funnel media planning, with the ability to connect media performance to commercial outcomes
- Strong strategic knowledge of major China media platforms, especially Douyin and RED, with sufficient hands-on understanding to challenge agencies, assess platform recommendations, and guide investment decisions; overseas media experience is a plus
- Demonstrated ability to influence senior and cross-functional stakeholders, align different business priorities, and drive decisions in a matrixed organization
- Strong agency leadership and governance capability, including briefing, KPI management, performance reviews, commercial discipline and development
- Excellent analytical and business judgment, with the ability to translate data into clear actions, investment recommendations, and executive-level narratives
- Strong leadership capabilities, including the ability to coach partners and team members, create clarity in ambiguous situations, and maintain high standards of execution
- Fluent in Mandarin and English, with excellent written, verbal and presentation skills
What will it be like to work for Hilton?
Hilton, the #1 World’s Best Workplace, is a leading global hospitality company with a diverse portfolio of world-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more-than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World’s Best Workplaces. Check out the Hilton Careers blog and Instagram to learn more about what it’s like to be on Team Hilton!