岗位描述
岗位职责
Role Overview:
The Director will be responsible for building, leading, coaching and supporting a Regional eCommerce Team to develop and implement eCommerce strategy and priorities in right platforms to achieve business goals. The director also responsible for collaborating with cross-functional partners to manage all aspects of the eCommerce business including, business planning, strategy and development, campaign planning & execution, agency management, etc. He/she also needs to participate in the development and execution of strategic and tactical business plans with key commercial team members/leaders
Key Responsibilities:
As the eCommerce Director, you will be responsible for performing the following tasks to the highest standard:
Define and drive winning eCommerce strategies with clear business and operational KPIs across Hilton's eCommerce ecosystem, including the Hilton Fliggy Flagship Store and Hilton Douyin stores to ensure both platforms' full commercial potential is realized.
Build up holistic business plan along with clear action plan to deliver KPI improvement and sales growth on monthly/quarterly cadence.
Own the end-to-end management of eCommerce platforms and strategic partners, covering the Hilton Fliggy Flagship Store, individual hotel &Hilton Flagship Stores on Douyin, and emerging channels, ensuring alignment with overall business strategy.
Manage and optimize the overall eCommerce cost structure, including hotel-level investment and operating costs across both Fliggy and Douyin to drive scalable and profitable business growth.
Responsible for the daily store operation by monitoring TP/DP performance and providing thought leadership, innovation, and process-optimization initiatives
Drive strong collaboration internally to request resources & support with key functions including Revenue Management, MECC, Brand Marketing, Loyalty & Parentships, Regional Commercial, Technology, HRCC, etc.
Accountable to explore future business opportunities with new eCommerce partners.
Identify new areas of eCommerce opportunities beyond current organizational thinking
Lead & drive regular communication with senior management teams on business status update and define key opportunities & challenges.
Provide regular reporting and performance assessment to the relevant regional stakeholders.
P&L owners of the stores/eCommerce platforms.
Holding budget responsibility for team level expenditures and approved eCommerce initiatives.
People Management and talent development are also critical to this role. This will include ongoing staffing and hiring decisions.
The Director will be responsible for not only creating a high-functioning team with a positive culture but also helping grow and develop our future leaders. They will be responsible for the recruitment, retention, management and development of their whole team, direct and indirect reports.
岗位要求
Qualifications:
An eCommerce Director is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviors, skills, and values that follow:
Ability to influence and effectively collaborate with multiple stakeholders at senior leadership
Strong leadership and coaching skills
Strong commercial and analytical skills with the ability to drive business performance
Excellent communication and presentation skills with Proficiency in presenting regular business reviews and performance updates to Executive level leaders
Strong experience in managing a team of Senior Managers
In depth experience of presenting findings (storytelling) to internal and/or external customers and providing strategic recommendations.
Experience in leading and managing agency relationships and agency performance
Leadership and delivering partnership campaigns
Experience of managing budgets and PNL.
Experience of working across Multiple regions
Experience in delivering creative and innovative digital campaigns, products, plans for multiple destinations.
Strategic leadership and timely delivery of innovative revenue related projects in excess of $1 million per region not limited to Digital Marketing Campaigns
In depth knowledge of Omni-channels
Extensive experience of integrated marketing strategy or digital marketing experience and eCommerce experience.
Highly proficient in reviewing data, manipulating data, and developing insights
Strategic thinking and decision-making skills
Takes accountability
Relationship management skills
Entrepreneurship/selling ability
Proficient in MS Office Suite.
12+ Years of related experience
8+ Years of management or supervisory experience
10– 20% travel with the ability to travel, as required.
Must live within specified market
It would be advantageous in this position for you to demonstrate the following capabilities and distinctions:
Extensive knowledge of integrated marketing strategy or digital marketing experience and eCommerce experience.
Extensive experience reviewing data, manipulating data, and developing insights
Extensive experience presenting findings (storytelling) to internal and/or external customers and providing strategic recommendations.
Strong people management experience at Senior Manager level
What will it be like to work for Hilton?
Hilton, the #1 World’s Best Workplace, is a leading global hospitality company with a diverse portfolio of world-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more-than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World’s Best Workplaces. Check out the Hilton Careers blog and Instagram to learn more about what it’s like to be on Team Hilton!