Ali/Red note Senior Brand Manager

Key Responsibilities:

1.Xiaohongshu Seeding Capability Building

Deeply research Xiaohongshu platform operations, content trends, and changes in consumer behavior.

Summarize industry best practices and internal success cases, forming reproducible capability assets and toolkits, including content strategy, traffic operation, KOL/KOC utilization, and performance evaluation systems.

2.Strategic Project Management

Responsible for end-to-end advancement of key Xiaohongshu X Alibaba related projects, including project planning, resource coordination, risk management, and post-mortem analysis.

Track project progress to ensure timely and high-quality project delivery.

Collaborate closely with external platform partners (Alibaba) to ensure project execution quality.

3.Data Analysis & Insights

Track and analyze key metrics across the seeding funnel, including exposure, readership, engagement, search, and conversion.

Identify growth opportunities and business problems from data, proposing optimization recommendations.

Regularly output industry trends, competitor analysis, and consumer insights.

4.Cross-Team Collaboration & Influence Building

Collaborate with brand teams to identify business opportunities and formulate corresponding Xiaohongshu growth strategies.

Coordinate multiple teams including brand, e-commerce, media, and content to achieve aligned goals.

Basic Requirements:

Bachelor's degree or above.

2-5 years of experience in Xiaohongshu seeding marketing and operations.

Experience in FMCG, beauty, personal care, or maternal and infant industries preferred.

Professional Capabilities

Solid knowledge of the Xiaohongshu platform, with a deep understanding of its ecosystem, algorithm logic, and content operation mechanisms.

Complete project experience in Xiaohongshu seeding, familiar with KOL/KOC operation models.

Strong data analysis skills and business acumen.

Possess structured thinking, capable of summarizing experience into methodologies and scalable capabilities.

Leadership & Soft Skills

Excellent communication and stakeholder management skills.

Outstanding project management abilities, capable of driving multiple complex projects simultaneously.

Strong sense of ownership and results-oriented.

Good teamwork ability, capable of building influence in a cross-departmental environment.

Fast learning ability and continuous innovative thinking.