锦鲤求职岗位描述
岗位职责：
渠道承接与转化： 深入了解中东及阿语市场主流获客渠道的运作逻辑与受众特征。重点承接并优化 KOL/KOC、投放广告、官网三大核心渠道的内容建设和新客转化。与前端获客团队紧密配合，梳理并打通从触达到激活的新客转化漏斗。
本地化内容与用户洞察： 具有出色的本地用户洞察能力，能准确把握中东用户的触媒习惯与文化/宗教语境。设计创新的营销活动，独立输出极具吸引力且契合当地文化的阿语营销文案，持续优化上述核心渠道的转化效果与用户留存。
数据驱动的链路优化： 擅长跨渠道数据分析，通过追踪官网流量、KOL引流质量及各渠道广告投放的数据异动，精准诊断转化链路中的断点，提高转化效率，促进核心指标的持续增长。
区域竞品与行业前沿追踪： 持续研究中东金融科技及互联网券商行业最新的用户增长策略，密切关注区域内竞争对手在 KOL 布局、广告投放和官网内容上的动作与数据表现，并快速迭代我方策略。
任职要求：
语言及背景： 阿拉伯语及英语均能作为工作语言（听说读写精通，有中东地区留学或工作经验，或阿语母语者优先），本科及以上学历。
营销经验： 至少5年海外市场营销经验，有中东/阿语市场的实际操盘经验优先。逻辑清晰，熟悉互联网出海营销理论与方法。
渠道实操能力： 具备在 KOL 商务拓展与内容共创、广告素材迭代、官网流量承接方面的系统性认知与成功案例。能独立跟进多条业务线，协同产研、设计与数据团队，以结果为导向，适应快节奏、高增长的工作环境。
数据分析力： 对数据高度敏感，熟练掌握数据分析技能，能独立进行漏斗异动分析、挖掘流量承接中存在的问题，并提出有效的落地解决方案。
综合素养： 具备优秀的执行力、跨文化沟通协调能力，善于发现问题并能独立解决，勇于在开拓新市场的过程中承担边界工作。
加分項:
业务认知： 熟悉全球主流金融市场（港美股等），对中东本地资本市场（如沙特 Tadawul 交易所）及伊斯兰金融合规（Sharia Compliance）等文化属性有一定了解者加分；个人有3年以上投资经验，熟悉期权等衍生品类交易。
具备金融科技或券商行业背景优先。
Responsibilities:
Channel Management and Conversion: Deeply understand the operational logic and audience characteristics of mainstream user acquisition channels in the Middle East and Arabic-speaking markets. Focus on managing and optimizing content creation and new user conversion across three core channels: KOLs/KOCs, advertising campaigns, and the official website. Work closely with the front-end user acquisition team to map out and streamline the new user conversion funnel from initial touchpoint to activation.
Localized Content and User Insights: Possess exceptional local user insight, accurately grasping the media consumption habits and cultural/religious contexts of Middle Eastern users. Design innovative marketing campaigns, independently produce highly engaging Arabic marketing copy that resonates with the local culture, and continuously optimize the conversion rates and user retention across the aforementioned core channels.
Data-Driven Funnel Optimization: Excel in cross-channel data analysis. By tracking website traffic, KOL referral quality, and data fluctuations in ad placements across various channels, accurately diagnose drop-off points in the conversion funnel, improve conversion efficiency, and drive continuous growth in core metrics.
Regional Competitor and Industry Tracking: Continuously research the latest user growth strategies within the Middle Eastern fintech and online brokerage industries. Closely monitor competitors' activities and data performance regarding KOL deployment, ad placements, and website content within the region, and rapidly iterate our internal strategies accordingly.
Requirements:
Language and Background: Fluent in both Arabic and English as working languages (excellent in speaking, reading, and writing). Candidates with study or work experience in the Middle East, or native Arabic speakers are highly preferred. Bachelor's degree or above.
Business Knowledge: Familiar with mainstream global financial markets (such as US and Hong Kong equities). A solid understanding of local Middle Eastern capital markets (e.g., the Saudi Tadawul exchange) and cultural attributes like Sharia Compliance is a strong plus. Possess 3+ years of personal investment experience, with familiarity in trading derivatives such as options.
Marketing Experience: At least 5 years of experience in overseas marketing. Hands-on operational experience in the Middle East/Arabic market is preferred. Highly logical with a strong understanding of global internet marketing theories and methodologies. A background in the fintech or brokerage industry is preferred.
Channel Execution Capability: Proven systematic understanding and successful track record in KOL business development and content co-creation, ad creative iteration, and website traffic conversion. Able to independently drive multiple business lines, collaborate effectively with product, R&D, design, and data teams. Results-oriented and adaptable to a fast-paced, high-growth work environment.
Data Analytical Skills: Highly sensitive to data and proficient in data analysis. Able to independently conduct funnel fluctuation analysis, identify underlying issues in traffic conversion, and propose effective, actionable solutions.
Comprehensive Skills: Exceptional execution alongside strong cross-cultural communication and coordination skills. Adept at identifying and resolving problems independently. Courageous and willing to take on boundary-spanning tasks while pioneering a new market.