锦鲤求职岗位描述
Responsibilities:
Develop content marketing strategies based on Hong Kong's financial market landscape and local user behaviour; craft and review creative copy that effectively communicates Futu's product strengths while maintaining brand consistency.
Own the end-to-end KOL content marketing process for local finance and investment KOLs — from creative ideation and script planning to content review and post-campaign analysis — ensuring content is engaging, compliant, and conversion-driven.
Partner with the business development team to ensure content strategies translate into tangible acquisition results; track content performance data, identify areas for improvement, and work with the compliance team to meet local financial regulatory requirements.
Plan and execute KOL marketing campaigns by coordinating KOL resources and cross-functional stakeholders to deliver projects on time and in line with channel and business objectives.
Requirements:
In-depth understanding of the Hong Kong and U.S. stock markets; candidates with personal investment/trading experience/options trading experience are preferred.
Bachelor’s degree or higher, with 2 to 5 years of work experience in marketing, media, or a related field. Candidates with content marketing experience in the financial services, securities, or fintech sectors are preferred.
Fluent in Cantonese with excellent written and verbal communication skills; able to create content effortlessly in various tones and styles.
Familiar with social media platforms (YouTube, Facebook, Instagram, Threads, etc.) and the content consumption habits of the Hong Kong audience; possesses basic knowledge of investing and personal finance.
Possesses excellent cross-team communication skills, solid project management skills, and keen data insight. Quick-thinking with a keen sense for trending topics and market opportunities.
Preferred Qualifications:
Active Futu user with in-depth product knowledge
Hands-on experience with the algorithms and content guidelines of major Hong Kong platforms (YouTube, Instagram, Facebook, Threads, etc.)
Experience planning medium- to large-scale marketing campaigns or promotional initiatives