锦鲤求职岗位描述
Job Responsibilities
Creative Project Management: Collaborate with creative talent and the brand marketing team to manage and track campaign requirements and the end-to-end delivery process. Assist with internal and external compliance reviews to ensure all advertising content adheres to local regulatory standards.
Advertising Strategy & Planning: Own the paid social strategy for Futu in overseas markets. Gain deep insights into local brand presence, competitive landscapes, competitor dynamics, and retail investor behaviors to formulate strategies and allocate budgets. Lead brand advertising planning across major global platforms, including Google, Meta (Facebook/Instagram), TikTok, and X.
Campaign Execution & Optimization: Handle the daily setup, management, and continuous optimization of ad accounts. Execute precise targeting across diverse audience segments, adjust bidding strategies, manage budgets, and schedule ads to maximize brand exposure and drive core metrics. Run A/B tests and iteratively optimize ad creatives and distribution tactics based on data feedback.
Data Monitoring & Analytics: Establish and track core performance indicators (e.g., CPM, CPC, CTR, Brand Lift). Deliver comprehensive data analysis reports periodically, uncover growth opportunities hidden in metrics, and provide data-driven insights to back future media strategies.
Media Innovation & Market Insights: Maintain strong relationships and regular information exchange with external platform partners to continuously track overseas marketing trends, new platform features, and emerging traffic opportunities. Monitor and analyze competitors' overseas advertising activities and marketing strategies to maintain the brand’s competitive edge.
Job Requirements
Experience: 2–5 years of experience in digital advertising and paid social, with a strong preference for backgrounds in Fintech, brokerage firms, or globalized products. Hands-on experience managing accounts on major platforms like Google, Meta, and TikTok is mandatory, with a specific focus on brand awareness/identity campaigns rather than pure performance marketing.
Technical Skills: Proficient in Excel (Pivot Tables, VLOOKUP). Clear understanding of the fundamental logic behind Google Analytics (GA) and third-party tracking tools. Basic awareness of financial advertising regulatory boundaries. Strong brand sensibility, with a fundamental understanding of how to guide creative direction and optimize asset performance using data insights.
Language & Cross-Cultural Capabilities: Professional fluency in written and spoken English. Additional proficiency in Japanese, Arabic, Thai, or Cantonese is a major plus. Keen ability to grasp cultural nuances, online internet slang, and consumer psychology of overseas local audiences to ensure deep localization of creative assets.
Project & Communication Skills: Proven project management capabilities and strong cross-functional communication skills to efficiently coordinate internal and external resources. High resilience under pressure and self-driven toward achieving targets.
Soft Skills: Highly responsible and highly data-sensitive. Strong willingness to learn about financial investment and the stock market. Comfortable multi-tasking in a fast-paced environment.
Preferred Qualifications
Experience with ad operations in the Financial, Securities/Brokerage, or Crypto industries.
Deep familiarity with the algorithmic logic of major ad platforms and a solid grasp of brand advertising methodologies.
Past involvement in executing large-scale, high-impact brand marketing and product launch campaigns.