锦鲤求职岗位描述
Objectives:
The role is to lead and drive TAC and Private Charging Solutions business in China through strategic portfolio management globally and locally; Drive TAC sales through online (MB APP/T-Mall/Douyin/JD/XiaoHongShu etc.) and offline platforms (Dealer Network/MB Event Platforms), and innovative business model transformation; Drive sustainable revenue growth and target achievement, enhance customer experience by branded collection offering; Create new commercial opportunities across physical and digital channels through active engagement of MBCS, PM, RD, MP, IPS, Quality Management, Controlling as well as dealer partners.
Description of Tasks:
1. Stratigic planning of TA&C business and drive TAC sales target achievement with high sales quality
- Strategy planning for TA&C business in China and business devop planning
- Study and estimate of TA&C product sales potential in China market.
- Develop a solid foundation of PVM and SI scheme, dealer standard, policies, product strategies, KPI responsibilities, cooperation with dealer groups to realize sales excellence.
- Drive sales KPIs target setting and monitoring, conduct detailed sales analysis per region, per product category to find out best practices and weak areas.
- Regular communication with regions for sales performance, best practice sharing, counter measures.
- Define action plans and activities for sales improvements if necessary.
- Work closely with pricing team and marketing team to develop and execute pricing and marketing communication for TA&C products
2. Develop and manage whole range of TA&C product offerings to online and offline channel
- Secure competitive and whole range of TA&C products offerings to the market, including Technical Accessary and Collection.
- Launch management of new TA&C products.
- Initiate and coordinate the development and improvement of TA&C products offering in terms of selling concept, product range, point of sale tools, pricing, trainings, technical support, system support…
- Coordinate for operative resources/support with HQ and from other departments to support business targets including: warranty, retail operation, trainings, technical support, marketing, homologation, logistic, pricing etc.
- Be responsible for extra licensing product management and product launch
- Market research and competitor comparison of TA&C products offerings.
3. Private charging strategy and private charging solution E2E sales and post-sales operation management
- Define wallbox product strategy and specifications (hardware, digital journey, etc.) through close collaboration with PM and RD
- Responsible for the overall business case of the wallbox product. Define activities to ensure wallbox as a profitable business with all related spendings and revenues.
- Keep monitoring and benchmarking the competitors product feature, price strategy, offering strategy, etc.
- Prepare the next generation wallbox, robot and other private concept in collaboration with RD, PM and industry leading suppliers.
- Drive wallbox revenue growth and market share through strategic pricing, market adaptation, and close collaboration with new car sales department.
- Ensure overall operational efficiency of wallbox business, covering installation, aftersales, order management, and financial processes
4. Develop and operate online sales channel for MB collection
- Plan and define ecommerce business models and ensure the implementation
- Explore and manage online platform including T-mall, in TikTok, MB APP, JD and further digital commercial channel,
- Develop margin system for on line retailor and adjust periodically according to business needs.
- Manage daily operations such as product portfolio management, online store picture quality monitoring.
- Define business KPIs and follow up with on line retailor regularly. Ensure countermeasures are implemented to improve.
- Manage the staff sales via online APP
- Define APP functionalities for TAC model.
Education: University degree is must, MBA is preferred.
Experience: Over 8 years working experience, with at least 6 years experience in the After-Sales capacity of the automotive industry. In-depth knowledge of the parts and service business for both wholesale and retail. Excellent strategic thinking, solid analytical ability, sophisticated organization skills and tactical people management.