锦鲤求职岗位描述
Own the Day-to-day running of insite media in digital boutiques:
- Update the content management system (set-up, test and activate) with the latest content (copy and visuals) & products for both global and local campaigns, as per OP guidelines
- Ensure brand consistency of digital experiences delivered on all digital boutiques
- Liaise with eCommerce Manager and digital marketing acquisition to ensure a seamless experience and optimized purchasing path from call-to-actions to landing pages (including search optimization - SEO)
- Responsible for inside media, proficient in e-commerce platform marketing tools (CPM CPS CPC, etc.) placement, and improving the traffic efficiency of e-commerce channels
- Timely track the promotion effect and propose adjustment plans based on the promotion effect
- Plan creative designs for promotional activities and continuously improve promotional ROI
- Strategic media budget planning and timely adjustment according to optimize EC performance
Develop Digital Channels performance in daily conversion:
- Monitor digital KPIs across online channels on store performance and consumer & behaviours.
- Build Insights on online TA and turn them into actions from merchandising optimisations to maximize channel performance through test & learn activities up to HQ roadmap evolution.
- Define measures to improve conversion funnels and repeat purchases
- Collaborate with stakeholders like ecommerce managers, marketing, and CRM team to improve together on the Ecommerce performance
Concur to the overall eBusiness objective of providing best-in-class digital customer experience:
- Design and manage the yearly plan in cooperation with local and HQ eBusiness teams including campaigns integration, new features implementation and platform roll-out
- Cooperation with MKT team and eBusiness team.
- Share best practise, monitor local competitive solutions and participate in the definition of tomorrow’s next generations of eCommerce solutions.
Ensure Compliance:
- All activities are aligned and validated with Local & HQ relevant stakeholders.
- All content, legal terms & conditions are compliant with local laws and nestle nespresso guidelines.
- All technical issues with digital boutiques are logged, monitored, followed and escalated when need be according to nestle nespresso guidelines.
Professional experience:
• Bachelor degree holder in Business Management or related disciplines
• 5 years’ performance media experience in eCommerce platforms
• Experience in Tmall, JD, Westore, .com (Content Management, Merchandising, A/B testing & personalization, analytics)
• Experience in Tmall, JD, Westore, .com (Content Management, Merchandising, A/B testing & personalization, analytics)
• Experience in online data & consumer insight tools (Tmall strategy bank & databank, google analytics or equivalent, etc)
• Possess e-Commerce business acumen, sensitive to local e-Commerce trends
• Good analytical skills performing sales figures analysis
• Detailed minded, flawless execution ability, responsible with excellent organization and coordination skills
• Quick learner, good interpersonal & communication skills to deal with different stakeholders including local and headquarters
• Ability to work in a multi-cultural environment
• Fluency in written and spoken Chinese and English
• Experience in SEO optimization is a plus