锦鲤求职岗位描述
A results-driven Marketplace Manager to fully own our end-to-end shelf e-commerce business across majorly Tmall and JD.
This senior role oversees official store operation, in-platform distribution channel portfolio management, overall P&L performance, and team leadership.
Lead dual-platform business strategy, channel governance and operational optimization to sustain scalable top-line growth and profitable business development.
Key Outputs
Dual-Platform Business P&L Ownership
Take full accountability for Tmall and JD overall business performance, including GMV, revenue, profitability and market share.
Develop platform-tailored strategies, annual business roadmaps and budget plans to consistently deliver and exceed business targets.
In-Platform Multi-Distribution Channel Management
Own the full lifecycle of in-platform distribution and reseller ecosystems on Tmall and JD, including authorized distributors, affiliate channels, partner stores and platform official distribution programs.
Manage channel recruitment, qualification audit, pricing & inventory governance, incentive strategy and channel KPI evaluation.
Standardize channel operation rules, mitigate channel conflicts, and drive channel revenue contribution and healthy ecosystem growth.
Full-Store Operational Excellence
Lead end-to-end store operations, covering SKU strategy, traffic growth, search & ranking optimization, platform campaign execution, conversion improvement and user retention.
Continuously align operational tactics with platform policy updates and algorithm iterations.
Team Leadership & Capability Building
Manage and develop the marketplace operation team, oversee daily workflow, objective setting, performance review and talent development.
Build a high-performance, standardized operation team with strong execution and professional capabilities.
Data-Driven Strategy & Optimization
Conduct regular business diagnosis, including traffic structure, conversion efficiency, competitor benchmarking and industry trend analysis.
Deliver actionable optimization plans to improve overall operational efficiency and business profitability.
Cross-Functional & Platform Collaboration
Partner closely with Tmall & JD platform teams to secure premium resources.
Collaborate internally with marketing, supply chain, product and customer service teams to ensure seamless campaign delivery, stable supply and compliant operations.
Key Experiences:
Bachelor’s degree or above.
10+ years of core shelf e-commerce experience across Tmall and JD, with 3+ years of people management experience.
Proven track record in in-platform multi-distribution channel development and governance, capable of scaling channel business while maintaining standardized control.
Solid full-stack e-commerce expertise in traffic operation, campaign marketing, channel management and data-based business decision-making.
Strong business acumen, result-oriented mindset, excellent cross-team communication skills and ability to drive business growth under fast-paced environments.