锦鲤求职岗位描述
This role focuses on in depth analysis and modeling of NN Media data and CRM data. By integrating Win CRM, Nin CRM, and multi channel media data, the position will specifically conduct media attribution analysis, social media performance evaluation, CRM customer lifetime value (CLV) modeling, and regular CRM database extraction and analysis, delivering actionable consumer insights to optimize media investment and enhance CRM operational efficiency to support the enhancement of member retention rates and the growth of high-value member contribution.
Key Outputs:
Build multi touch attribution models based on multi channel media delivery data to quantify the c+B13:G20bution of each channel and touchpoint. Deliver regular attribution reports to guide media budget allocation and channel mix optimization.
Social Media Data Analysis
Collect and integrate engagement, volume, sentiment, and conversion data from major social platforms (e.g., WeChat, Weibo, Douyin, Xiaohongshu) to evaluate content performance, KOL collaboration effectiveness, and user sentiment trends, generating actionable insights for social media operations.
CRM Customer Lifetime Value (CLV) Modeling & Analysis
Build CLV prediction models (extended RFM, probabilistic models, or ML regression models) using historical CRM transaction data, user behavior tags, and interaction records.
Segment customers based on CLV results to identify high value, potential, and churn risk groups, supporting differentiated marketing and retention strategies.
CRM Database Extraction & In depth Analysis
Extract, clean, and integrate required data from CRM data warehouses (Nin CRM, Win CRM); develop automated data extraction pipelines and dashboards.
Respond to ad hoc data requests from business units, using SQL and analytical tools to quickly generate reports and insights for daily operational decisions.
Key Experiences:
Bachelor's degree or above with 3-5 years of relevant working experience in statistical modeling and advanced analysis.
Working experience and understanding of machine learning, statistical modeling, and programming (Python/R) capabilities required for attribution modeling, social text analysis, and CLV prediction.
Proven experience in digital membership, CRM, or customer engagement management.
Experience from leading infant nutrition companies or other advanced consumer-focused industries with mature membership operations will be a strong advantage.