锦鲤求职岗位描述
Key Outputs:
Lead deep consumer insights research and independently develop product marketing strategies and tactics to identify and capture target consumer segments, driving category growth and market share gains.
Champion new product innovation and renovation initiatives with breakthrough thinking; demonstrate expert-level project management skills as I2L Project Manager to ensure timely, high-quality product launches that exceed business targets.
Lead and optimize 60/40+ product testing, packaging development strategy, services quality standards, and CSV (Creating Shared Value) initiatives across the brand portfolio.
Strategically build and prioritize innovation and renovation pipelines. Lead complex End-to-End Idea-to-Launch (I2L) projects as certified I2L Project Manager, driving multiple Innovation & Renovation (I&R) initiatives simultaneously with flawless execution.
Independently develop and lead Big Ideas, Campaign Ideas, and comprehensive consumer engagement strategies. Create differentiated and rewarding brand experiences across all consumer touchpoints to strengthen brand equity.
Strategically manage relationships with communication agencies, leading agency partnerships and ensuring all communications enhance the company's reputation and deliver measurable brand impact.
Lead omnichannel strategy development with deep category expertise; independently develop pricing strategy, promotional frameworks, and SKU portfolio optimization recommendations for key channels and strategic customers.
Take full ownership of PFME & PTA budget management, rigorously measure and optimize marketing ROI, implement continuous improvement initiatives based on data-driven analysis, and mentor junior team members in financial discipline.
Key Experiences:
Minimum 6-8 years of progressive experience in marketing, product management, or related functions (Sales/CCSD) at Nestlé or equivalent multinational FMCG company.
Demonstrated track record of successful product launches and business growth delivery.
Extensive experience leading cross-functional teams and managing complex projects.
Higher education degree in Business Administration, Marketing, or related field with excellent academic and professional track record.
Certified or experienced I2L Project Manager with proven end-to-end project management capabilities.
Strong strategic thinking with ability to translate consumer insights into actionable business strategies.
Advanced proficiency in digital marketing, data analytics, and performance marketing.
Excellent stakeholder management, negotiation, and communication skills.
Proven mentorship abilities with experience developing junior team members.