锦鲤求职岗位描述
工作内容
Position Purpose
Lead the Sport Content Creation team to build and content strategy for AP2C 4 major sport categories, manage end-to-end Image & Visual content creation and delivery, ensure content alignment with AP2C strategic goals, TTM process and global brand standards, drive content innovation, support product market fit and business growth.
Key Responsibilities
1. Product Content Strategy Management: Develop sport product content creation strategy and annual plans, promote strategy implementation, and ensure
content work aligns with product strategy and business plan
2. Standard Setting & Governance: Formulate Image/Visual content creation, review standards, unify content norms across 4 major sport categories, align
with Decathlon global content guidelines.
3. Content Delivery & TTM Alignment: Plan content creation timeline for 3-wave TTM process, allocate resources for different streams (18/9/4-6 months),
monitor content delivery progress, ensure no delay to
product launch.
4. Cross-team & Cross-region Collaboration: Act as the core contact for content work, coordinate with key stakeholders, align content needs, resolve cross-functional collaboration issues; communicate with Decathlon WW content team, ensure content
compliance with global brand norms.
5. Content Quality & Innovation: Review key Image/Visual content for 4 major sport categories, ensure market adaptation and sport-specific characteristics; collect user and market feedback, drive content innovation (e.g., emotional design, taste fit).
6. Asset & Vendor Management: Manage the content asset library of 4 major sport categories, ensure systematic archive and update; select and manage external content vendors (shooting, design) in markets, control vendor service quality and cost.
任职条件
Qualifications & Requirements
1. Education: Bachelor’s degree or above in Graphic Design, Visual Communication, Marketing, Sports Management or related majors.
2. Experience: 5+ years of content creation/management experience, 2+ years of team
management experience; experience in sports industry, content strategy and cross-cultural content creation is a must.
3. Skills: Proficiency in content strategy formulation and team management; deep understanding of Image/Visual content creation process and localization adaptation in
Asia markets; familiar with project management and TTM process logic; excellent cross-functional and cross-region collaboration skills.
4. Language: Fluent in English
5. Competencies: Strategic alignment, result orientation, team leadership, cross-cultural
communication, agile execution, innovation mindset, detail-oriented.