锦鲤求职岗位描述
岗位职责
Job Summary
The Brand Strategy & Research Intern will support the Brand Research Manager and Brand Marketing Director in developing and executing brand strategies. This role involves conducting both quantitative and qualitative research, analyzing data, and assisting in strategic planning to ensure the brand remains innovative and aligned with market trends. The ideal candidate should have a strong analytical mindset, attention to detail, and a passion for branding.
Key Responsibilities
Brand Research Support
Assist in brand strategy development by conducting market research and competitive analysis
Support daily coordination and full-process management of brand strategy & research projects, including drafting research proposals, vendor coordination, user recruitment, survey execution, data processing and analysis, report delivery, and internal workshops
Support qualitative and quantitative research phases, including drafting interview outlines, organizing interview transcripts, designing questionnaires, and conducting big data analysis
Prepare presentations and reports on research findings for internal stakeholders
Data Collection & Analysis
Regularly aggregate multi-source commercial data from internal systems and external channels
Collaborate with the Brand Research Manager to analyze data and identify key trends, and regularly update analytical reports
Internal & External Communication & Support
Facilitate cross-departmental meetings internally
Coordinate with third-party vendors externally to advance research execution processes
Contribute to brainstorming sessions for brand positioning and storytelling efforts
岗位要求
Qualifications：
Currently pursuing a Master's degree in business analytics, marketing, economics or related fields, and possessing foundational knowledge of camera equipment
At least one internship experience in the strategic or brand department of a client-side organization (preferably consumer electronics or internet companies), or at a consulting/market research agency
Minimum of one project experience in industry research, consumer insights, competitive analysis, marketing research, or related fields
Demonstrated experience in questionnaire design, user interviews, and data analysis, with proficiency in mainstream survey platforms such as Wenjuanxing, Jingdongcha, and SurveyMonkey
Strong analytical skills with proficiency in SPSS or other statistical analysis tools and draw meaningful conclusions
Structured thinking ability and capacity to effectively present insights in reports
Excellent English communication and writing skills, with English as the primary working language
Ensure availability to work onsite at least 4 days per week, a minimum commitment of three consecutive months
Key Remarks
Must be highly detail-oriented with strong analytical capabilities.
A proactive attitude and eagerness to learn are essential.