Senior Manager, Product Proposition

What the role is?

Develop compelling sales narratives for new products to strengthen their value proposition across the Company.

Partner with the Product Promotion Implementation Workgroup to design end-to-end promotion plans for new products to achieve sales targets—consolidating input, gathering frontline feedback, and presenting recommendations to management.

Lead promotion roll-out on behalf of Product Development, including product launch events and roadshows, and draft clear, impactful communications for frontline teams.

Drive product strategy adoption through briefings (e.g., roadshows and ad hoc sharing sessions), practical sales tips (e.g., product bundling), and mass premium offer initiatives.

Monitor competitors’ mass premium offers and recommend competitive, budget-aligned packages to strengthen sales performance.

Coordinate mass premium offer renewals with internal stakeholders (e.g., IT, Product Marketing, and distribution channels) and manage related channel enquiries and escalation cases.

Respond to frontline product enquiries, partnering with Product Development and Pricing teams as needed.

What we look for?

Bachelor’s degree, preferably in Finance, Business, or a related discipline

Minimum of 10 years of experience in the insurance industry; experience in product/business development, strategic planning, and/or project management is an advantage

Exposure to both agency and brokerage distribution channels is preferred

Strong interpersonal, communication, and presentation skills, with proven problem-solving and decision-making ability

Fluent spoken Cantonese, English, and Putonghua

Self-motivated, proactive, and committed to delivering high-quality outcomes