社群营销高级经理

职位职责：

- Build Kolon community strategy based on brand purpose and value.

-Build 1-3 years community guideline and annual plan based on the strategy and annual business goal.

-Brief and guide regional community manage to build regional action plan based on overall community plan.

-Supervising regional community events, from planning to budget control and implementation.

- Works directly with retail department(Area community manager, Area director, Store manager, Area CRM) to create annual market community strategies

- Cross brand and platform collaboration. (with non competition brands)

- Training and guiding area community colleagues

- Track and measure impact of local tactics and reactive actions including storytelling, partnerships, guest sentiment, awareness/buzz and traffic

- Drive brand awareness in emerging markets

- Community guide, ambassador recruiting and relationships maintenance.

- Community mini program monitor planning, upgrading and evaluation.

-work closely with cross function to archive overall brand kpi.

技能要求

体育/户外行业从业7年以上经验

有5-7年独立运营活动以及活动组织策划经验

具有市场敏锐度和快速调整能力

具有较高学习能力

具有良好交流和沟通能力

具备大型项目管理经验

热爱并擅长户外运动，注重环保概念

了解全国层面的热门和高品质户外圈层/KOL/社群

优秀的ppt工具使用

较强的沟通协调能力