Head of Merchandising - MEA

About us: “Keep Moving“ 永不止步

ANTA was established in 1991, while ANTA Sports Products Limited, a widely recognized global sportswear company, was listed on the Main Board of HKEx in 2007 (Stock Codes: 2020 (HKD counter) and 82020 (RMB counter)). The mission of the company is to integrate the sports spirit of “Going Beyond Oneself” into everyone’s daily life. ANTA Sports principally engages in design, R&D, manufacturing, marketing and sales of professional sports products including footwear, apparel and accessories. Over the years, the company formed three brand groups: Performance Sports Brands, Fashion Sports Brands and Outdoor Sports Brands, empowering everyone who loves sports. By embracing an all-round brand portfolio including ANTA, FILA, DESCENTE, KOLON SPORT, MAIA ACTIVE, and JACK WOLFSKIN etc., ANTA Sports aims to unlock the potential of both the mass and high-end sportswear markets. ANTA Sports is also the largest shareholder of Amer Sports, Inc., a global group of iconic sports and outdoor brands, including Arc'teryx, Salomon, Wilson, Peak Performance, and Atomic, whose shares are listed on the New York Stock Exchange (NYSE: AS).

What you'll do

As the Head of Merchandising for the Europe Region, you will lead the regional merchandising strategy and operations across multiple brands, responsible for product assortment planning, buying, inventory management, and commercial optimization across all channels. You will collaborate closely with global merchandising, supply chain, retail, and marketing teams to ensure the right product mix reaches the right markets at the right time, driving both top-line revenue and healthy inventory turnover.

In this role, you will:

Manage a team of merchandising and logistics professionals.

Lead merchandising for multiple brands including but not limited to Anta, Fila, Salomon, Wilson, Descente, and any brands launching in the region in the future.

Develop multi-brand product merchandising mix for the region, ensuring strategy is properly coordinated with local teams and implemented efficiently to achieve business goals across offline and online channels.

Manage the full buying cycle from budgeting to product launch, covering seasonal and annual buying processes.

Formulate buying strategies, develop OTB plans, and allocate product mix to optimize sales plans and gross margin.

Regularly track sales trends and provide relevant strategies to accomplish business objectives.

Work closely with Operations and Marketing teams to maximize top-line revenue and minimize inventory.

Analyze data to formulate product plans and solutions that fit business needs and cater to market trends.

Conduct and analyze regular buying and selling related reports.

Conduct shop visits and travel regularly for trade shows as required.

What you'll bring

Significant experience (typically 10+ years) in the retail industry, with solid retail buying experience including planning and budgeting

Proven experience in a managerial or leadership capacity within merchandising or buying

Given the role’s responsibility for the European market, familiarity with local retail dynamics is critical for success.

Bachelor's degree or equivalent practical experience

Experience in the sports, fashion, or consumer goods industries

Fluency in Mandarin Chinese is a strong plus

Passionate about sports is a must

Travel

This role requires regular travel across the Europe region for shop visits, trade shows, and market research. Occasional travel to global headquarters may also be required.

Equal Opportunity Employer

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, gender, race, religion, disability, sexual orientation, or any other protected characteristic under EU and local law.