岗位描述
Key Responsibilities:
Own the overall Douyin e-commerce business development and performance, including GMV, revenue, conversion rate, and profitability
Manage daily store operations and work closely with DP to ensure customer experience and operational efficiency; develop livestream operation strategies to maximize traffic, conversion, and salesMonitor key business metrics and identify growth opportunities through data analysis
Optimize content planning based on platform trends and customer insights to drive organic and paid content performance
Work closely with performance marketing team to optimize traffic acquisition across Douyin Ads, Qianchuan(千川), Search, and Affiliate programs
Manage external agencies and platform partners
Key Competencies / Attributes:
Must Have:
5+year of experience in Douyin e-commerce operations
Data-oriented mindset, strong ability of data analysis and sense
Strong ability to work under pressure, self-driven, diligent, and meticulous
Excellent project management and stakeholder management skills
Nice to Have:
Fluent in Mandarin; English proficiency is preferred
Advanced Excel skills; experience with BI tools is a plus
Familiarity with omni-channel e-commerce operations