Segment Marketing

在 ABB，我们致力于帮助各行业以更精简、更清洁的方式运营，而这离不开这里的每一个人。您将有能力领导众人、收获成长助力，并为我们共同创造的影响而感到自豪。加入我们，共同驱动世界运转的力量。​​​​

该职位隶属于
Marketing Manager

__

JOB PROFILE SUMMARY

Conducts proactive business development aligned with the division's strategy in countries where business conditions require increased attention and focus. Provides business support, including expertise in products, applications, solutions, and segment and customer (group) support for the assigned product portfolio, ensuring profitable business growth and sustainable deployment of the division's strategic plan.

ROLES & RESPONSIBILITIES

CORE RESPONSIBILITIES

• Defines, develops, and executes the strategies and business plans related to focus segments, channels, and applications for identified markets in collaboration with the Sales and Marketing teams.

• Defines marketing and sales targets and establishes appropriate metrics and measurement tools to effectively monitor performance in the region, in collaboration with all relevant stakeholders.

• Supports the organization in the execution of product launches and customer events when required.

• Develops and implements product support and training to ensure high customer satisfaction in collaboration with Product Management and the global team.

• Manages commercial and technical support for the Sales team in collaboration with the relevant stakeholders.

• Monitors data center industry policies, technological trends, and emerging solutions (such as cross-regional optimization, liquid cooling, and modular facilities); produces comprehensive market analysis reports to in-form business strategy.

• Analyzes the project decision-making chain of key stakeholders (IDC general contractors, design institutes, operations providers, and OEM manufacturers) and develops market penetration strategies for low-voltage distribution hardware products

• Establishes a competitive intelligence system and regularly reviews industry performance; dynamically ad-justs market tactics and forecasts annual industry sales targets.

• Plans and executes industry trade shows, technical seminars, and product solution presentations to enhance brand penetration within the data center sector.

• Researches competitor dynamics and develops industry strategies to support the sales team in securing stra-tegic projects.

• Documents and leverages benchmark data center case studies and industry best practices across the organization

Qualifications

• Bachelor's degree or above from accredited institutions; preferably in electrical engineering, power systems, mechatronics, or related engineering disciplines.

• 8-10+ years of experience in industry market development, business planning, and strategic market initiatives.

• Demonstrated capability in producing industry research reports, conducting competitive analysis, and developing industry marketing strategies; strong proficiency in solution presentations and PowerPoint creation.

• Strong cross-functional collaboration and stakeholder management skills; proven ability to drive sales teams and channel partners to achieve industry objectives and execute market strategies.

• English proficiency at a level suitable for business communication

• Comprehensive understanding of data center industry systems, infrastructure, and technical requirements; familiarity with key industry trends and technological innovations.

JOB SKILLS

• Portfolio Management

• Business Strategy

• Market Intelligence

• Go-to-market Strategy

• Customer Experience Success

• Regulation & Legal Compliance

• Pricing Excellence

• Budget & Performance Targets

• Content Management

• Digital Marketing

• Marketing Campaign & Channel Support

• Marketing Strategy

建设一个更清洁、更智能的未来，需要各种各样的头脑：好奇心、勇气和创造力。正因如此，我们欢迎背景和经验各异的人才。

准备好创造影响了吗？

立即提出申请或访问 https://www.abb.com 以详细了解我们的解决方案在全球创造的影响。