Social Activation Senior Brand Manager

Job Description:

Social Media Strategy Development: Lead planning and execution of brand campaigns on social platforms (e.g., RED and Douyin) to drive eCommerce traffic and conversion rates.

Content Creation & Management: Develop and manage content strategies to ensure relevance and alignment with target audience interests and brand messaging.

Brand Campaign Planning & Execution: Plan and execute brand activation campaigns to enhance brand awareness and market share.

Relationship Management: Build and manage relationships with celebrities, key opinion leaders, and agencies to achieve business objectives.

Budget Management & Continuous Improvement: Create and manage the social media budget, optimizing resource allocation while staying informed about industry trends to enhance campaign effectiveness.

Requirements:

At least 3 years of working experience in Social/digital marketing and Brand Management in Consumer goods industry, with a proven track record in holistic campaign planning and social media strategy particularly on platforms like RED and Douyin.

Experience in the beauty and skincare industry is preferred.

Bachelor’s degree or higher; proficiency in English (both spoken and written) is required.

A goal-oriented individual with a strong can-do attitude and self-motivated accountability.

Strong leadership capabilities and excellent collaboration skills to align diverse teams towards common objectives.