锦鲤求职岗位描述
Job Description:
Primarily responsible for Whom/What/How Strategies and Plans.
Translate consumer insight into innovation and renovation opportunities – co-develop the Grater-China innovation plan and associated budget by identifying new consumer and technology opportunities and setting innovation metrics and ensuring delivery.
Develop overall initiative master plan, brand architecture and strategies required to deliver their portfolio role.
Ensure the plan is sufficient, integrating Sales and Market Operations Fit for Use input.
Qualifications:
2 years above experience, understand consumers and shoppers. Has New Product Development experience in FMCG Industry is helpful.
Develop brand visions & plans that build equity and business.
Build coordinated communications. Core aspects underpinning all skills: Creativity, Emotional intelligence, Obsession with brands & consumers, Sense of Aesthetics, Analytical Thinking & Difficulty.
Bachelor’s degree or above, proficient in English Speaking and writing.