锦鲤求职岗位描述
Job Responsibility:
Lead, develop, and execute brand eCommerce strategy & plan to accelerate in-market revenue growth and new user growth.
Lead, develop, and execute user growth plan across eCommerce platforms.
Lead holistic traffic planning (eMedia, social, content, etc.), analysis, and optimization to achieve traffic growth with improved efficiency.
Lead, develop, and execute brand / initiative activation plan to drive traffic and shopper / customer excitement.
Collaborate closely with total brand team and E-business central team to define strategies for our ecommerce business.
Lead multifunctional team to execute the plan, improve online business scale.
Job Qualifications:
Education degree - Bachelor’s Degree or above. Proficient in English written & verbal communication.
Experience in years 2-5 years of FMCG/3C/Retail industry brand marketing experience.
Preference - Recent experience in brand eCommerce or in eCommerce platform working experience. Familiar with ecom platform likes Tmall, JD , Douyin etc.
Strong leadership, data analysis thinking, communication skill and passion for winning.