锦鲤求职

宝洁

Douyin KOL Operation Specialist

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岗位描述

Job Responsibilities:

Manage and work with Sales team to lead agency team to execute end-to-end KOL cooperation, from identification and outreach to content collaboration and performance tracking;

Implement and support KOL activities on site for big events, ensuring accuracy and completeness;

Manage KOL Commission and Media budget;

Collaborate cross-functionally with marketing, brand, and sales teams to align KOL strategies with overall business objectives;

Monitor and analyze competitor KOL activities to identify opportunities and adapt strategies.

Job Qualifications:

1-3 Years of Proven experience in DY KOL/Livestream business, including but not excluding to KOL BD, KOL operation, DY store livestream, etc.;

Demonstrated abilities in Data collecting and budget management, preferably with solid Excel operation skills;

Demonstrated basic business analysis & planning skills;

Strong communication and interpersonal skills, with the ability to build strong relationships with KOLs and internal stakeholders;

Fluency writing and good communication skill in Mandarin and English is required.

Bachelor's degree in Marketing, Communications, Business Administration, or a related field.

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