锦鲤求职岗位描述
Job Overview
We are looking for a detail-oriented and creative Overseas Content & Social Media Specialist to manage our global brand presence on our official English website and social media platforms such as LinkedIn and YouTube. This role focuses on high-quality, professional B2B content creation, short video shooting & editing, marketing material optimization, unified brand tone maintenance, and standardized overseas content operation.
You will deliver polished business-standard English copy, high-quality branded visuals, structured marketing slides, and aesthetically consistent videos that fit Western B2B corporate style.
Key Responsibilities
1. Create, edit, and publish original English content for the company’s official English website and LinkedIn & YouTube accounts, including industry insights, product highlights, company updates, and brand stories.
2. Accurately understand product functions, core advantages and industry application scenarios, and convert internal resources into customer-oriented, professional and standardized overseas B2B content.
3. Independently complete full-cycle overseas video production, including scripting guidance, on-site shooting and post-editing, and skillfully utilize mainstream editing tools to produce brand videos, product showcase clips, industry analysis videos and platform daily content.
4. Undertake overseas marketing material production, revision and optimization, mainly including English version brand & product PPT, brochures, and promotional copies. Standardize formatting, English expression, visual style and brand standard for all external marketing documents.
5. Maintain unified, high-standard visual aesthetics and layout style for all website content and social media posts; select and curate visuals to ensure consistent brand presentation.
6. Manage daily account operation, including regular posting, community interaction, comment and message response, and improve brand influence among global audiences.
7. Track multi-platform content data including impressions, reach, engagement and video watch time, summarize global audience preferences, and iteratively optimize content topics, copywriting, video styles and publishing frequency.
8. Develop and maintain overseas content libraries, topic libraries and visual templates to support stable and sustainable long-term content output.
Requirements
1. Demonstrable English excellence (TEM-8 Grade Good or above; or IELTS 7.5+/TOEFL 100+/CET-6 600+). Must be capable of writing authentic, rigorous and native-style business English, free of Chinglish, and familiar with overseas B2B business writing, subtitle translation and formal presentation copy.
2. Extremely detail-oriented with high accuracy standards; vigilant against wording errors, logical inconsistencies, data deviation and non-standard brand expression in public content, videos and official promotion documents.
3. Possess international B2B aesthetic and mature global brand visual awareness with familiarity with Western corporate content style, LinkedIn business post style and YouTube industrial video aesthetics.
4. Skilled in video production: proficient in mainstream tools for overseas short video editing; familiar with common editing software, able to independently complete B2B corporate video output with stable rhythm, clean style and commercial texture.
5. Fast learner who can quickly understand product characteristics, industry positioning and target customer groups, and independently produce matching brand content.
6. Self-disciplined and able to follow monthly content planning and maintain steady high-quality output.
7. Prior experience in B2B LinkedIn & YouTube operation or overseas brand content creation is preferred. Outstanding fresh graduates with excellent English, aesthetics and hands-on capabilities are also acceptable.