锦鲤求职岗位描述
职位描述
Serve as the global marketing campaign lead for the international car rental business, driving cross-functional collaboration with internal marketing teams, product, and BD teams to align strategies and achieve business objectives.
Develop and execute comprehensive marketing initiatives to significantly increase traffic and order volume.
Monitor campaign performance metrics and leverage data-driven insights to refine strategies, ensuring marketing objectives are met efficiently.
Identify targeted marketing opportunities that support suppliers’ commercial goals; maximize marketing fund utilization and ROI through collaborative, joint campaigns, and strengthen supplier partnerships.
Partner with regional teams to establish efficient workflows and reusable best practices, ensuring operational excellence and scalability as the team expands globally.
任职资格
6+ years of marketing experience (OTA/E-commerce preferred), bachelor's degree or above, with proven team management experience.
Good communication and logical thinking abilities, able to multitask in a fast-paced, cross-cultural environment.
A proactive builder with a proven track record in 0-to-1 projects.
Demonstrates high ownership by driving end-to-end marketing execution with a resilient "can-do" attitude.
Excellent verbal and written communication skills in English and Chinese; proficiency in other languages is a plus.