锦鲤求职岗位描述
工作职责
1.负责入境游商业化机会挖掘与创新策划
深入洞察海外游客需求、市场趋势及行业动态，结合入境游业务发展目标，挖掘新的商业化增长机会。
围绕目的地、旅游产品、用户场景及商业合作需求，设计创新型营销方案及商业化产品方案，提升业务增长空间。
2.负责重点项目策划及全流程推进
独立负责入境游重点营销项目及商业化项目策划，从需求分析、方案设计、资源整合到项目执行与复盘，推动项目高质量落地。
结合市场热点及用户需求，打造具有影响力的整合营销活动，提升品牌影响力及用户转化。
3.推动商业资源整合与跨团队协同
联动集团内部产品、市场、目的地、供应链及海外团队，整合业务资源，推动商业化方案落地。
对接外部合作伙伴及目的地资源方，探索联合营销、品牌合作等商业化合作模式。
4.建立数据分析及项目复盘机制
跟踪项目效果及业务指标，通过数据分析持续优化营销策略和商业方案。
总结项目经验，沉淀可复制的商业化运营模式，提升入境游业务增长效率。
任职资格
1.本科及以上学历，旅游、市场营销、商业管理等相关专业优先。
2.8年以上互联网、OTA、旅游、品牌营销或商业策划相关经验，有入境游、国际市场或跨境业务经验优先。
3.具备较强的市场洞察和商业策划能力，能够结合用户需求和业务目标发现增长机会，并转化为可落地的商业方案。
4.具备优秀的项目管理和资源整合能力，能够推动跨团队、多方合作项目落地。
5.熟悉整合营销、商业合作及用户增长逻辑，有成功策划大型营销项目或商业化创新项目经验。
6.具备较强的数据分析能力、结果导向意识和创新能力，能够适应快速变化的国际业务环境。
Responsibilities
1. Identify and develop commercial opportunities in inbound tourism
Gain deep insights into the needs of overseas travelers, market trends, and industry developments, and identify new commercial growth opportunities aligned with inbound tourism business objectives.
Develop innovative marketing and commercial solutions around destinations, travel products, user scenarios, and partnership needs to unlock new growth opportunities.
2. Lead key projects from planning to execution
Independently lead the planning and end-to-end execution of key inbound tourism marketing and commercial projects, covering needs analysis, solution design, resource integration, execution, and post-project review.
Develop impactful integrated marketing campaigns based on market trends and user needs to enhance brand awareness and user conversion.
3. Drive resource integration and cross-functional collaboration
Collaborate with internal teams across product, marketing, destinations, supply chain, and overseas markets to integrate resources and drive commercial solutions forward.
Work with external partners and destination stakeholders to explore commercial partnership models, including joint marketing and brand collaborations.
4. Establish data analysis and project review mechanisms
Track project performance and business metrics, using data analysis to continuously optimize marketing strategies and commercial solutions.
Summarize project learnings and develop scalable commercial operating models to improve the efficiency of inbound tourism growth.
Qualifications
Bachelor’s degree or above. Majors in Tourism, Marketing, Business Management, or related fields are preferred.
8+ years of experience in internet, OTA, tourism, brand marketing, or commercial strategy/planning. Experience in inbound tourism, international markets, or cross-border business is preferred.
Strong market insight and commercial planning skills, with the ability to identify growth opportunities based on user needs and business objectives and translate them into actionable commercial solutions.
Excellent project management and resource integration skills, with the ability to drive cross-functional and multi-party projects to successful execution.
Strong understanding of integrated marketing, commercial partnerships, and user growth, with proven experience in planning large-scale marketing campaigns or innovative commercial projects.
Strong data analysis, results-oriented mindset, and innovation skills, with the ability to thrive in a fast-changing international business environment.