定价和补贴策略运营专家 | Pricing & Subsidy Strategy Operations Expert

职位描述

价格策略统筹：负责景点玩乐业务（含国内与海外）的价格竞争力策略，覆盖价格采集与监测、优劣势评估、分层应对及收益管理。

数据置信度建设：调研行业优惠与补贴机制，完善价格采集与交叉校验，沉淀可信的价格数据及分析口径，支撑周/月度监控与价格专题分析。

推动价格与补贴能力产品化：推动比价能力自动化、产品化；基于采集结果设计应对方案，涵盖玩法机制、目标人群与补贴形式（如定向优惠、交叉投放、节点投放等），明确适用场景，并协同产研落地。

开展价格实验测试：设计并复盘价格实验，结合曝光转化、单 UV 产值、份额等指标评估因果效果，识别不同景点/产品的价格敏感差异；沉淀含机酒交叉、复购 LTV 等在内的收益评估方法，据此迭代补贴策略优先级。

成本与商务协同：制定分品类补贴红线，联动业务与供应商，在保持价格竞争力的同时做好成本管控。

任职资格

本科及以上，5 年以上OTA / 本地生活 / 电商定价或增长策略经验；有门票、玩乐或酒旅交叉经验优先。

能独立完成「假设—口径—验证—规则沉淀」闭环；熟练使用 SQL，擅于使用AI工具进行数据分析。

对价格弹性、补贴效率、竞争环境下的取舍有判断力，并输出可落地的策略文档。

具备跨部门推动力，能协同业务、产研、数据把策略做成系统能力。

英语可作为工作语言，阅读海外渠道页面、协议条款与数据口径。

Job Description

Price Strategy Orchestration: Responsible for the price competitiveness strategy of the Attractions & Experiences business (covering both domestic and overseas), spanning price collection and monitoring, strengths/weaknesses assessment, tiered response, and revenue management.

Data Confidence Building: Research industry discount and subsidy mechanisms, improve price collection and cross-validation, and build up trustworthy price data and analysis definitions to support weekly/monthly monitoring and price-themed analysis.

Driving the Productization of Pricing & Subsidy Capabilities: Drive the automation and productization of price comparison capabilities; based on collection results, design response plans covering mechanism design, target audience, and subsidy formats (e.g., targeted offers, cross-placements, campaign-node placements, etc.), define applicable scenarios, and work with product & engineering to land them.

Conducting Price Experiment Testing: Design and review price experiments, evaluate causal effects based on metrics such as impression conversion, revenue per UV, and share, and identify price sensitivity differences across attractions/products; build up a revenue evaluation methodology including flight-hotel cross-selling, repurchase LTV, etc., and iterate subsidy strategy priorities accordingly.

Cost & Commercial Collaboration: Set category-specific subsidy red lines, and work with business teams and suppliers to maintain price competitiveness while keeping cost under control.

Qualifications

Bachelor's degree or above, 5+ years of experience in pricing or growth strategy at OTA / local life services / e-commerce; experience in tickets, experiences, or hotel-travel cross-category work preferred.

Able to independently complete the closed loop of "hypothesis — metric definition — validation — rule accumulation"; proficient in SQL, and skilled at using AI tools for data analysis.

Judgment on price elasticity, subsidy efficiency, and trade-offs in a competitive environment, and able to output actionable strategy documents.

Cross-departmental driving capability, able to work with business, product & engineering, and data teams to turn strategy into systematic capability.

English as a working language, able to read overseas channel pages, agreement terms, and data definitions.