锦鲤求职岗位描述
What You Will Be Doing
Create and curate content across social and digital channels, especially Instagram & Threads
Plan and execute end-to-end promotional campaigns across key beauty and fashion categories, from concept through to post-campaign analysis
Develop and manage loyalty and engagement programmes that drive repeat purchase and deepen customer relationships
Track and report on performance metrics including GMV, conversion rates, and customer engagement — and use the data to sharpen future initiatives
Work closely with sales, design, BI, and IT teams to ensure campaigns are delivered on time, on brief, and aligned to commercial goals
Monitor beauty and fashion trends, platform activity, and competitor movements to surface timely insights for the merchandising and marketing teams
Who Is Our Right Fit
Bachelor's degree in Marketing, Journalism and Communication, Business Administration, or a related field
2+ years of experience in marketing or e-commerce; hands-on experience in beauty, fashion, or a relevant startup is a strong advantage; fresh graduates are welcome
A genuine interest in beauty and fashion — you follow the trends, not just the textbooks
Comfortable with data: experience with Tableau or similar analytics tools is a plus
Strong creative instincts balanced with an analytical mindset — you can ideate and optimise in equal measure
Excellent written and verbal communication in both Chinese and English
Organised, adaptable, and able to manage multiple projects under tight deadlines without losing attention to detail
A team player who's also comfortable taking initiative and owning outcomes